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External reviews

362 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Bruno L.

Hitouch Review

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
We've been using Hightouch for different use cases. The ability to read SQL databases and post to REST APIs or sending notifications to Slack is really powerful.
What do you dislike about the product?
I would like to create pipelines between projects. We have a staging project and a production one. We can export the staging project to production, but still, this happens outside the tool and with several manual steps. I'd like to have a process inside the tool to promote a staging sync to a production one.
What problems is the product solving and how is that benefiting you?
- Keeping old and new service databases in sync while we replace old services for newer ones
- Running queries and detecting eventual inconsistencies in the database and triggering alerts for them
- Data migration
Among others.


    Leisure, Travel & Tourism

Hightouch is a great solution to distribute our DWH data to various destinations.

  • August 27, 2022
  • Review verified by G2

What do you like best about the product?
very easy setup with good notification and dbt support and a great selection of destinations.
What do you dislike about the product?
An integration for data catalogues would be useful to provide an end-to-end perspective of the data flow.
What problems is the product solving and how is that benefiting you?
We are using Hightouch to distribute data Salesforce and marketing vendor systems like Braze.


    Jonathan H.

Easy to use but incredibly powerful reverse ETL

  • August 25, 2022
  • Review verified by G2

What do you like best about the product?
Incredibly simple to use and extract value from. The implementation goes incredibly quickly and you're up and running within minutes.
What do you dislike about the product?
Error states could be more descriptive sometimes (it's not always clear what caused an execution error), but generally Hightouch just works
What problems is the product solving and how is that benefiting you?
Hightouch allows us to get information from our data warehouse back into the tools we use to interface with customers. Doing so allows us to drive top-of-the-line customer satisfaction.


    Information Technology and Services

Reverse ETL - Easy to Use

  • August 25, 2022
  • Review provided by G2

What do you like best about the product?
Right with the setup or configuring the various objects and integrating the pipelines to move data from the warehouse to the source system. The documentation was very clear on how to get things done.
What do you dislike about the product?
Limited features and destinations which we as a company use.
What problems is the product solving and how is that benefiting you?
It helps integrate the data back into the source system where the stakeholders can view the reports. Hightouch helps resolve retries and API limits that need to be custom build inhouse. Also this can be used by analysts/business users with ease.


    Insurance

Extremely easy to use product for complex tasks

  • August 25, 2022
  • Review provided by G2

What do you like best about the product?
The abundance of different types of destinations (Slack, Salesforce, Webhook, etc)
Great tech support and extremely customer-oriented prioritization for bug fixes and feature requests.
What do you dislike about the product?
Some functionalities were a little bit rough: e.g. the webhook destination would stop after the first failure.
But on the flip side, the eng team fixed it for us in a short amount of time.
What problems is the product solving and how is that benefiting you?
It solved a lot of our data activation needs and replaced a lot of existing systems built in-house to achieve the same, e.g. an in-house Airflow cluster to use an HTTP client to call microservices.


    Hospital & Health Care

Hightouch review from ThirtyMadison

  • August 25, 2022
  • Review verified by G2

What do you like best about the product?
The tool is easy to implement and build the data pipeline for us. I really enjoy the seamless integration and allows us to send and share data across multiple destinations.
What do you dislike about the product?
Sometimes I feel like the connectivity from Hightouch with our VPC is over internet which gives me a concern about the data security. I would appreciate of a possibilty to have a private link connection between the vpcs
What problems is the product solving and how is that benefiting you?
Hightouch allows us to reduce the time to build the data pipeline in the market in a way lesser time and hence reducing the time to market.


    Insurance

Small data teams wanting to do big things

  • August 25, 2022
  • Review verified by G2

What do you like best about the product?
Engineering-first approach to data activation. Observable and auditable.
What do you dislike about the product?
Product maturity in certain areas is low currently, team is very responsive on filling the gaps
What problems is the product solving and how is that benefiting you?
For a team with many systems and the need to get data from one to another, engineers have historically spent a large amount of effort building and maintaining pipelines. Hightouch gives us horizontal scale.


    Matthew D.

The Final Piece of the Puzzle in the Modern Analytics Stack

  • August 25, 2022
  • Review provided by G2

What do you like best about the product?
The explosion of new technology in the analytics space has made it easier than ever for analysts to be self-sufficient in the way they source, store, and model data. Reverse ETL is the final piece of the puzzle that allows the same freedom when democratizing that work. Being able to set up those connections without having to take resources away from other teams affords more time to work on the problems we want to.
What do you dislike about the product?
This is certainly an example of "with great power comes great responsibility" - your team has to have the proper processes in place to monitor and QA your data thoroughly if multiple systems are going to be reliant on it. This isnt a shortcoming of Hightouch, more so the inherent risk of the power it affords.
What problems is the product solving and how is that benefiting you?
We are still nailing down our business strategy around reverse ETL, so we haven't deployed any tooling against production yet. Right off the bat, we'd like to use it to enrich our revenue data in salesforce to provide more accuracy around those numbers to our sales team. This will really help to streamline workflows across our sales department so that the team can interface with that data in the place they spend a lot of their day-to-day and don't need to switch to another system.


    Internet

Smooth Integration for our CDPs

  • August 25, 2022
  • Review provided by G2

What do you like best about the product?
I like how it's easy to use for the even not very technical data engineer. It seamlessly allows data analysts build pipelines and makes them focus on bringing insights to their business users.
What do you dislike about the product?
My little dislike was with the not so comprehensive integration with Vitally. There are certain events that couldn't be synced. I believe the team would improve and bring those integrations to Hightouch
What problems is the product solving and how is that benefiting you?
Hightouch is reducing the time spent in delivering insights from our data warehouse to other third party CDPs that are part of the core operations of the business units.


    Ben G.

Hightouch makes data activation so much easier

  • August 24, 2022
  • Review provided by G2

What do you like best about the product?
As a marketing user of Hightouch, I love how activation-oriented the product is. Without a ton of prior technical knowledge, I was able to connect all of our warehouse data to Hubspot for improved personalization and testing. In my opinion, data is only as valuable as your ability to utilize and action on it, so Hightouch nails a major historical pain point for me. It is also incredibly easy to use and simplifies common actions with automation and auto-fill.
What do you dislike about the product?
So far I haven't experienced any significant dislikes.
What problems is the product solving and how is that benefiting you?
Hightouch for me solves simple data activation. Historically my tech stack has been:

-Analytics /tracking
-CDP / Audience platform
-Marketing tools

Hightouch is able to replace the CDP / audience step and allow me to use my data warehouse in whatever way I want without requiring specific models while also preventing me from having to build unique integrations with every one of the various marketing tools I want to use.