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External reviews

367 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Blake E.

Takes the busy work out of moving data to where the people work

  • September 20, 2022
  • Review verified by G2

What do you like best about the product?
Great user interface which enables our small data team to offload the busy work. We don't want to manage yet another custom code integration to another user access point (i.e. Salesforce, Google Sheets, etc.). Instead, we want to focus on understanding and managing the complex business logic required to feed these different data access points. Hightouch allows enables us to do exactly that.
What do you dislike about the product?
There are some limitations in the Google Sheet source, but it's not a showstopper for us. The Hightouch team has been incredibly beneficial in helping us understand when they will address this and responding to questions around this.
What problems is the product solving and how is that benefiting you?
Hightough allows us to push data directly from our Snowflake data warehouse into some Google Sheets that our Finance team uses. Additionally, it will be critical in our ability to support more comprehensive Salesforce reporting


    Information Technology and Services

Great for scaling the impact of data teams

  • September 20, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has a very user-friendly interface that makes it easy for technical users but not super foreign for business users. Connections are easy to setup and integrations work seamlessly.
What do you dislike about the product?
Maintaining connections is hard; it's hard to support all the different APIs that we may want to interact with. Sometimes connections are "nearly" there, but its the last missing part (i.e. batching support) that makes it incompatible with our use-case
What problems is the product solving and how is that benefiting you?
Hightouch enables data teams to easily extend the data warehouse and keep all third-party services in sync. We use many services and keeping customer data in sync across all of them would not be possible without Hightouch.


    Information Technology and Services

Makes data a non-issue and let me focus on what's important!

  • September 20, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has a great integration library and works extremely well for what we need.

I can easily integrate my data lake — Athena — into my CRM without much effort.
The wizard for linking attributes and the scheduling logic is spot on!
What do you dislike about the product?
Nothing huge comes to mind.
I wonder if Hightouch could provide more features to be my one-stop shop for any ELT integration.
Today I use hightouch only to feed my CRMs with data from my data lake (reverse ETL). I'd love to also send data from my CRM to the data lake (ELT).
What problems is the product solving and how is that benefiting you?
Syncing product data and analytics from my data lake to my CRM.
This allows my company to work on Product-Led Growth/Product-Led Sales initiatives fast.
It also allows us to drive marketing campaigns based on product usage.


    Zach B.

Straightforward setup and solid initial value.

  • September 20, 2022
  • Review provided by G2

What do you like best about the product?
When looking at the activity in placing tables from warehouse to third-party SaaS, I've many solutions to try and accomplish this. (TIBCO Scribe, Azure Data Factory, Cloud Data Fusion, ext.) The development burden of these can become figuring out "what do I need to change and how do I get my destination system there?

With hightouch I've found this part of the development to be much more straightforward, as you only need to declare what your destination record set should look like.
This is pretty subtle when looking at comparable solutions, but the ability to not worry about change-state, and have hightouch meter out successful changes and responses has been a world of difference.

In other solutions, I found I would often need access to destination data, as well as multiple days of development time to come up with a successful integration.
With hightouch the experience has been - declare a table, configure the mapping, and go!
What do you dislike about the product?
The one criticism I have on the font-end is when displaying synced operations or jobs, they require you to page left/right through blocks of ~20 transactions/job runs.

Would love to see continuous scrolling or better filtering options to narrow down job activity and see where something went wrong.
What problems is the product solving and how is that benefiting you?
It's helping empower automation in our projects solution Asana, which has far-reaching benefits. By automatically coordinating assignments for processes like user onboarding, invoicing, and time entry - it's already driving a lot of value for the business.

Because we have more inbound connections to our various SaaS platforms, turning all that inbound operational data around and automating it has been very valuable for us.


    Computer Software

AMAZING TOOL WITH INFORMATIVE UI

  • September 20, 2022
  • Review verified by G2

What do you like best about the product?
Its UI, high touch has a UI which is quite informative itself. I didn't have to look around the documentation and other stuff to set up my sync. While using high-touch I have set up multiple syncs and all those were set up in clicks. I can see the real-time result of my data. If a sync is failing then why is it failing? all these insights are well shown in the UI itself. Also, they have an amazing support team, If I am facing any problem they are minutes away to solve the problem.
What do you dislike about the product?
While working with high-touch, I don't think there are any flaws within their tool. They have provided multiple sources and destination fields for our sync. So for me no dislikes.
What problems is the product solving and how is that benefiting you?
We need to sync our data from the warehouse to third-party tools like amplitude. and high touch provides the functionality to extract the data from the warehouse, transform it and sync it with the third-party tools. it solved the problem of not writing and managing a sync pipeline.


    Financial Services

hightouch fan

  • September 19, 2022
  • Review verified by G2

What do you like best about the product?
Wonderful GUI. It has made sending data from the warehouse to API's so much easier.

The support team also is very reactive and fast in addressing bugs.
What do you dislike about the product?
The hightouch GUI Search is a bit slow to navigate. But I have seen steady progress to make navigation easier(such as via labels)
What problems is the product solving and how is that benefiting you?
The ability to make sure everyone is on the same page when it comes to Data source of truths


    Research

Leveraging the data from different sources

  • September 12, 2022
  • Review verified by G2

What do you like best about the product?
It's easy to set up connections and integrate with lots of tools. Their customer support is very helpful.
What do you dislike about the product?
Sometimes syncs break. The connection with platforms like paid social ads connects via personal profiles.
What problems is the product solving and how is that benefiting you?
Hightouch connects data from multiple sources to our CRM to improve the visibility of product usage. It's also used in better targeting for paid ads.


    Rick A.

Preparing for the future

  • September 06, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch has proven remarkably flexible and supportive of our use case, finding solutions that fit our specific needs. They make great efforts to understand the market needs and are open to feedback. The business and technical support have been great and put us in a position to run a smooth POC with a positive outcome. The tool gives us a lot of freedom to leverage our own infrastructure and lets us focus on what makes the most impact on our customers.
What do you dislike about the product?
The UI and underlying technology do not support our infrastructure fully yet, and some inefficiencies for the end-user occur. Some "out of the box" activations are not usable in our use case; therefore, we need to create our own solution. Nevertheless, Hightouch offered to support us where and whenever we needed.
What problems is the product solving and how is that benefiting you?
Hightouch is putting us in a position to focus on what makes us unique in our market, the first-party data. The solutions offer us the opportunity to control our PII data and infrastructure completely.


    Leisure, Travel & Tourism

Amazing Product, Incredible Support

  • September 01, 2022
  • Review verified by G2

What do you like best about the product?
Hightouch is super easy to use and the product itself is great. The team are super responsive and helpful if we need any support.
What do you dislike about the product?
Nothing! We're very happy with Hightouch as a provider.
What problems is the product solving and how is that benefiting you?
We signed up with Hightouch originally to sync all of our customer data into our Customer Support tools and CRM, this has been a lifesaver and required no engineering support on our side.


    Julien B.

Best reverse ETL on the market!

  • September 01, 2022
  • Review verified by G2

What do you like best about the product?
What makes Hightouch stand out is the quality of the tool itself. With ETL or reverse ETL tools, consistency and delivery quality are all that matter. You can see and feel that in every part of Hightouch, from UX, UI, connectors quality...
Also, the team is approachable and highly open to discussing new features and user insights. That's why we use HT for standard use cases (marketing audiences, CRM attributes) as well as our main bridge between Data & Tech teams.
What do you dislike about the product?
Not much! We hit some road bumps during +2 years of usage, but the HT team fixed or released a new feature in no time. I guess that's another plus.
What problems is the product solving and how is that benefiting you?
When your data warehouse reaches a certain amount of qualified data, it is time to model it and send it back to 3rd party SaaS.
Before Hightouch, you'd employ data engineers and make them work full-time on the same code for Facebook audiences, Intercom contact updates; you name it.
Just buy Hightouch, and make your DEs work on something more interesting.