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External reviews

362 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Tate T.

Very powerful tool, especially for beginner data analysts and marketing

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
Pretty easy to figure out how to connect systems and get data from various sources. For someone like me who isn't that great yet at SQL and data codes, it pretty intuitive.
What do you dislike about the product?
Would have liked a few more connectors, especially more for ecom platforms. Currently only Shopify and Bigcommerce really. Would like to see more like WordPress and some of the other larger platforms
What problems is the product solving and how is that benefiting you?
Bringing in various data sources for a more omni-channel reporting strategy


    Alex J.

Great Etl tool for all

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
Its ease of use when it comes to different data sources and destinations. I think hightouch is very intuitive and works ok its own. A lot of tools out there dont offer this level of service.
What do you dislike about the product?
Some of the functionality when it comes to making the initial API config could be better explained. In essence not functionality but the descriptions could be improved
What problems is the product solving and how is that benefiting you?
Hightouch is helping us connect our client ESP platforms into snowflake so that we can use other software to visualize the data essier. It temives the need to develop in house connectors


    Camilo S.

Best Sync for action

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
UI and easy to use for everyone. Definitely easy for none tech backgrounds
What do you dislike about the product?
Elevate pricing for LATAM. Might have an accessible price for LATAM startups
What problems is the product solving and how is that benefiting you?
Connecting our data warehouse with CRMs


    Joseph M.

Data Command Center at its finest

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
Very easy to get up and running using HubSpot as a source or destination with multiple other business tools like Snowflake, Salesforce, Airtable and so many others.
What do you dislike about the product?
Hightouch can feel daunting at first - so many potential business apps to connect. It's a bit unclear about where to start but once you get a first connection and see time to value is there it's easy to continue investing the time to get it right.
What problems is the product solving and how is that benefiting you?
Connects all source and destination systems with ease - making it fairly easy to bake up an integration in a matter of hours rather than weeks or months. Life saver!


    Elly M.

Solved many bottlenecks without any engineering support!

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
We primarily use Hightouch to push new fields from our database into Iterable, which we previously needed engineering resources to do. The best part is that a business user can now easily write a SQL query to accomplish the same task. The UI is extremely intuitive to use and we haven't run into any issues yet.
What do you dislike about the product?
The only downside we've encountered is the lack of functionality to revert a sync early on. There have been cases where we need to add a field to an existing model after syncing once. It would be nice to be able to remove the previous sync from our Iterable event stream instead of having both the original and updated fields remain on the user account.
What problems is the product solving and how is that benefiting you?
Creating more personalized marketing campaigns for our users and identifying cohorts based on specialized fields from our database that we previously were not able to access in Iterable


    Wade W.

The tool works, and they have one of the best support experiences I have ever seen.

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The tool itself works very well. We use it to sync data to Salesforce and Hubspot from our data warehouse, and it does that job with ease.

One of the things I have been most impressed with is the customer support experience. I don't need to use the support a lot, but it is very smooth when I do. Their support reps are available in my company slack as a connected channel. Tickets can be created directly from slack and all updates are received through that medium. I love it!

They also support a few free connectors which we didn't notice until after we signed the contract, and they were a big help or us.
What do you dislike about the product?
Organization within the app gets a little tricky as lots of pipelines get built. I don't have great ways to name things like syncs to make them easier to organize, but tags and folders help make that manageable.
What problems is the product solving and how is that benefiting you?
We built a lot of business logic in our data warehouse, and needed ways to share the output of that business logic with the company, specifically in Sales and Marketing. This allows us to use reverse ETL patterns to sync data to Salesforce and Hubspot


    Frank S.

Easy experience, and excellent for reverse ETL!

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The ability to be able to use end-destination data (computed traits, aggregates, etc) as a source to model and then send back to a source, enabling reverse ETL really easily.
What do you dislike about the product?
The setup process to model data was a bit longer than I expected it to be, and I needed some assistance from the customer success team. However, their team definitely made up for the deficiencies of setup.
What problems is the product solving and how is that benefiting you?
Reverse ETL. We had some computed traits and aggregate data that was needing to be routed back through our CDP, which Hightouch enabled perfectly. Unfortunately, our CDP then also developed native reverse ETL and we abandoned Hightouch for it.


    Natalie W.

Quickly & Easily Sends Data Across Systems

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
We have data across various databases that can be difficult to combine while in code, but can be easily done through our data warehouse. Hightouch allows me to use the flexibility of the data warehouse to send that data to any of our third party systems!
What do you dislike about the product?
The only thing it's missing (or that I just haven't found yet, I'm a pretty new user) would be the ability to give it a webhook so that it could send data back into our application, and not just to third parties.
What problems is the product solving and how is that benefiting you?
It allows us to combine data in interesting ways from across multiple databases. This gives us a lot more flexibility in the data that we can use to create new features for our users.


    Shubham K.

Hightouch is the best reverse etl tool

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
It offers various destinations with high business importance
What do you dislike about the product?
Pricing seems to be on the expensive side
What problems is the product solving and how is that benefiting you?
HT has catalyzed our process of sending data to various internal tools without coding. Also the sync monitoring feature allows to combat any problems in production


    Hogan B.

Hightouch has a very straightforward interface — didn't run into much issue setting up my first sync

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The UI in Hightouch from my first impression is very easy to navigate -- I didn't need to search around much documentation to learn how to set up our account. It's great to have an intuitive set up process.
What do you dislike about the product?
I think the error messages could be more descriptive. The one issue I had with setting up my sync was an issue on my end -- I hadn't set the proper permissions in our redshift account for the table we wanted to sync. However, the error message I was receiving in Hightouch didn't indicate that it was a permissions error we needed to fix -- the error message was more along the longs of "something went wrong".
What problems is the product solving and how is that benefiting you?
Hightouch solves our need to sync internal data to external marketing partners. The only way we were able to do this previously was through tag managers, which is much less comprehensive than sending a full data set