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ContentSquare
What do you like best about the product?
Analytics and NPS score, page insights with detailed meta information
What do you dislike about the product?
still exploring and trying out the performances factors
What problems is the product solving and how is that benefiting you?
Analytics and NPS score
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Contentsquare is an essential tool for American Express to perform Experiential Journey Analysis
What do you like best about the product?
The ability to perform Experiential analysis comprehensively and based on a combination of "gut" (heatmaps videos) and data elements
What do you dislike about the product?
Sometimes some of the elements do not look right since the first time and we need to connect with Contentsquare to fix them.
What problems is the product solving and how is that benefiting you?
Looking at our Digital Journeys from a Customer-Centric perspective.
Incredibly insightful and easy to use tool!
What do you like best about the product?
Contentsquare really allows you to delve into the "why" of customer behaviour, and creating segments through zonings really enables you to investigate and understand virtually any type of behaviour or customer. On top of this, it is then easy to quantify the impact of different behaviours/populations, which is great way to solidfy the analysis.
What do you dislike about the product?
Would be nice to be able to view Journey Analyses side-by-side without just opening two different tabs. Also would like to be able to view more metrics/segments using sequential logic.
What problems is the product solving and how is that benefiting you?
Contentsquare has been extremely helpful in quantifying some previously known errors that we couldn't put a monetary value to with our existing tools. Also really helped in delving into analysis to change some redesigns, and turning this analysis around quickly.
Perfect tool for website decision-making
What do you like best about the product?
Navigation funnel
heatmap
session replays
heatmap
session replays
What do you dislike about the product?
additional modules not for free
mapping of urls
Too many emails sent
mapping of urls
Too many emails sent
What problems is the product solving and how is that benefiting you?
We use it to identify potential problems coming from our page templates and we managed to improve the overall website navigation and increase the number of leads received
Very valuable tool!
What do you like best about the product?
Very useful platform that assists with the data by exposing the user’s behaviors on our site during their journeys. Zoning analysis is a 5-star and very valuable tool! It takes analytics to another level.
What do you dislike about the product?
Amazing. Nothing to add related to this topic.
What problems is the product solving and how is that benefiting you?
UX, user journey, zoning analysis, A/B tests.
Great UX Analytics tool
What do you like best about the product?
The ability to analyze complete customer journeys
What do you dislike about the product?
The lack of settings and personalization to customize reports
What problems is the product solving and how is that benefiting you?
People with fewer analytics skills can rely on Contentsquare to get their data easily
The tool the talk to you
What do you like best about the product?
The clarity in the mapping and how the zoning break it down with data
What do you dislike about the product?
Creating one zoning at a time and needs more clarity about the tool
What problems is the product solving and how is that benefiting you?
Finding out the customer journey and knew what's their pain point and help them
Ever-improving technology and at-ready professional services
What do you like best about the product?
Content Square has the best combination of technology and professional services. Not that their technology is always perfect, but they are constantly improving their technology and expanding their breadth of offerings. We rely heavily on their professional services. What really works for us is their flexibility to work within our team structure and not force us into some rigid way of working (like many other vendors do).
What do you dislike about the product?
There's not a lot to dislike. Things in the past that I've been dissatisfied with, I've voiced the concerns, and they've listened and addressed our concerns. That's the best we can ask for.
What problems is the product solving and how is that benefiting you?
Solving the problem of opening a ticket with the support team and getting a "Cannot replicate. Ticket closed."
With Content Square, we are able to determine what is actually going on as well as quantify the impact of site issues whether they are technical issues or friction in the experience.
With Content Square, we are able to determine what is actually going on as well as quantify the impact of site issues whether they are technical issues or friction in the experience.
Very insightful tool that provides value daily
What do you like best about the product?
I love the ability to look at clicks per module, exposure rate per module, time spent hovering over each module, and click engagement. These views help provide supplemental information to utilize alongside data to tell the story about our website performance.
What do you dislike about the product?
The only downside that I can think of is sometimes the numbers of visits are quite a bit off from what Adobe and Power BI captures. Thus, we use Contentsquare as more directional information.
What problems is the product solving and how is that benefiting you?
I'm solving the following questions: 1. What content are customers engaging with the most on this page? 2. What content are customers engaging with the least? 3. What part of the page leads to the most drop-off? 4. What content is below the fold that users are clicking? All of these questions and more are answered with data from the zoning analysis in Contentsquare.
Has helped me get amazing engagement level insights with ease
What do you like best about the product?
engagement level insights and ease of use
What do you dislike about the product?
not very convenient to build and publish dashboards
What problems is the product solving and how is that benefiting you?
A/B test analysis
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