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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Transportation/Trucking/Railroad

Branch Io best for capturing user behaviour pattern for the App

  • November 25, 2020
  • Review verified by G2

What do you like best about the product?
We could capture the events was the best part. Also, some pre-made configurations can be used directly. This all in all adds value to what the customer wants to see and it gives us insight into the same.
What do you dislike about the product?
As of now nothing yet. But surely will explore the tool.
What problems is the product solving and how is that benefiting you?
User Tracking
User Area of interest
User Likeability of the App
Recommendations to others considering the product:
Have a look for yourself. You will surely be amazed


    JK B.

BRANCH is one of the best tool we have ever encountered

  • November 24, 2020
  • Review verified by G2

What do you like best about the product?
BRANCH IS one of the best tool we have ever encountered. And we never stopped using it. It’s been 7years, every new project will always have branch in the technology stack. This is become something like google analytics as a default setup. The one thing we love about branch is it’s marketing quick links creation where we use to track all our initiatives from clicks to the macro conversion event.

Every url whether it’s user generated or our url will have cool meta title and description on every channel they shared + seamless deferred deeplinks that leads the user to the right screen on the apps.

Am happy that they are providing a free package for new startups and the paid version when the company grow.
What do you dislike about the product?
Small thing. The side menu navigation arrangements, I couldn't find the influencer reporting where it allows which user has generated. And also reporting could be improved further.
What problems is the product solving and how is that benefiting you?
Referral + Attribution tracking


    Anton K.

Useful attribution tool with low price entrance.

  • November 20, 2020
  • Review verified by G2

What do you like best about the product?
Deep links, ads attribution, data feeds, we use all of it in our company, and generally, all is working fine. We comparing branch to apps flyer and adjust and this product is the best on the market if you don't have huge budgets. Also their support is always in touch and help with resolving issues fast and competently.
What do you dislike about the product?
Branch doesn't have an organization level in the start packets of their service. So if you have lots of small products, you will maintain billing for each of them separately.
What problems is the product solving and how is that benefiting you?
The main goal of using this platform for as is to attribute actions in our applications after user see our ads. This help us to use our marketing budgets more effective.


    Health, Wellness and Fitness

The go-to solution for Attribution

  • November 17, 2020
  • Review provided by G2

What do you like best about the product?
Was very easy to implement with Expo and also to connect with Mixpanel
What do you dislike about the product?
UX can be a tiny bit better but still easy to navigate.
What problems is the product solving and how is that benefiting you?
Marketing Attribution. Creating customized links for my different acquisition sources. Connecting these to Mixpanel to understand which source is driving the most qualified users.


    Martín B.

Great tool

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
Links settings for custom routes are great.
What do you dislike about the product?
Attribution on mobile apps isn't really straightforward.
What problems is the product solving and how is that benefiting you?
We are generating custom links for our marketing campaigns.


    Sports

Branch Review - Great resource for app attribution!

  • November 11, 2020
  • Review verified by G2

What do you like best about the product?
It's helpful to be able to create quick links for our Instagram Influencer ads to be able to track the success of each campaign
What do you dislike about the product?
I would like to be able to customize the landing page that the quick links take you to (add logo, graphics, etc).
What problems is the product solving and how is that benefiting you?
App attribution & link creation. We've been able to discover which of our Influencer ads work better compared to others, and we can break apart our marketing campaign data to learn more about where to best spend our marketing dollars.


    Consumer Services

Poor sales, integration and post integration support.

  • November 06, 2020
  • Review provided by G2

What do you like best about the product?
Pricing. Pricing is the only thing that might work in your favour, for all else, look for an alternative.
What do you dislike about the product?
Attitude of both sales team and support team.
What problems is the product solving and how is that benefiting you?
User attribution for Facebook Ads. Haven't actually been able to solve the use case yet, because of the issues with integration and support.
Recommendations to others considering the product:
Please be careful about the kind of support you are going to vet from branch in any shape and form. The only thing that might work in favour is pricing. For everything else, better look for an alternative.


    Paul H.

Branch is a Great Attribution Service

  • November 05, 2020
  • Review verified by G2

What do you like best about the product?
Comprehensive customization. Ease of use of the platform. Excellent documentation.
What do you dislike about the product?
Nothing to report as of this date. So far, the platform seems to be great.
What problems is the product solving and how is that benefiting you?
Unity application install tracking.
Recommendations to others considering the product:
Great way to acquire link and achieve attribution metrics for Unity Ad campaigns!


    Rafay Q.

Perfect tool for Converting your Mweb customers to your App customers!

  • November 04, 2020
  • Review verified by G2

What do you like best about the product?
Customer Support from their team and from a tool's functionality perspective i really love the way you can personalize each journey so that the user feels connected to what he was doing on the website.
What do you dislike about the product?
There are not so many things that i dislike about branch as a product but what i really don't like is the response time i get when pulling large set of data. I guess that is something that branch team should look into.
What problems is the product solving and how is that benefiting you?
One of the biggest pain areas that we had was how do we convert our mobile users to app and more importantly how do we measure their performance and with branch we are easily able to solve it and best part is we are measuring it and optimizing it further.


    Online Media

Branch.io Customer Experience

  • November 02, 2020
  • Review provided by G2

What do you like best about the product?
Apart from awesome experience on app tracking and measurement I liked customer experience most which differentiate Branch from appsflyer or any other platform.
What do you dislike about the product?
If branch can help us with competition insights regarding cross app usage that will be really helpful.
What problems is the product solving and how is that benefiting you?
in App action tracking, event pushback to biddable platforms.

all these things are possible with just plug and play option, option is really smooth with Branch solutions.
Recommendations to others considering the product:
Branch.io is amazing app tracking and measurement platform with really awesome platform support provided by their team, platform and team both are user-friendly. would recommend to all app marketing advertisers/agencies.