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External reviews

439 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Online Media

Track your campaigns with ease

  • January 29, 2021
  • Review verified by G2

What do you like best about the product?
Branch integrates extremely well with other platforms and is the one-stop place for tracking. Also, their technical support response is very quick and resolute. The fact that is so affordable and provides such important services all in one place helps our organization achieve its goals.
What do you dislike about the product?
Nothing as such. They are doing a great job bringing in newer and helpful features to be at par with any organization's requirements.
One suggestion that they could further implement CRM tools.
What problems is the product solving and how is that benefiting you?
Deep-linking enabled by Branch helps us better engage with our customers. We can easily manage our daily marketing operations, and accordingly, measure and optimize our processes.


    Food & Beverages

Overall gets the job done, but the online UI could be improved

  • January 27, 2021
  • Review verified by G2

What do you like best about the product?
The actual setup and integration was not too bad. It took our engineer only a couple of hours to actually get it integrated and working. We haven't explored further/deeper integrations yet, although we do want to investigate. We really like the ability to create quick links and tag them appropriately. This helps us filter down by different marketing channels/methods/campaigns.
What do you dislike about the product?
One thing that can be improved is the overall loading time of Branch. Sometimes it takes a long time to actually load up the summary view for our deeplinks. I also think there can be improvements made to the filtering aspect of the summary view -- sometimes it is not clear if filters were actually applied or not. Another thing that is not clear/easy to debug is how realtime the attribution actually is, it was difficult to correlate a download during our testing to one recorded in the summary view.
What problems is the product solving and how is that benefiting you?
We needed an easy & cheap solution for our startup to attribute downloads of our iOS app. We looked at a couple of different options and felt that Branch was going to be the easier one to integrate with, and it had better pricing than competitors. It seemed flexible enough for our needs and something that we could grow into if we wanted to use additional functionality. There are ways to further customize what links we offer, the actual screen that is displayed when a user clicks the link, etc, and we liked this flexibility.


    Yuliya H.

Good attribution service

  • January 24, 2021
  • Review verified by G2

What do you like best about the product?
Easy to integrate, good documentation, great for mobile attribution.
What do you dislike about the product?
Nothing to say bad. Everything is good for now.
What problems is the product solving and how is that benefiting you?
The problem Branch solves for us is app attribution.
Recommendations to others considering the product:
Study the documentation and give it a try.


    Health, Wellness and Fitness

Super easy integration

  • January 23, 2021
  • Review verified by G2

What do you like best about the product?
Integrating with mobile apps is super easy and light weight.
What do you dislike about the product?
Would love to have a longer trial period to try out some of the features.
What problems is the product solving and how is that benefiting you?
Branch helped us reach better audience using Twitter ad campaigns.


    Accounting

very good

  • January 19, 2021
  • Review verified by G2

What do you like best about the product?
customer service is so attentive and they pay attention to your needs
What do you dislike about the product?
nothing at all. will give them 5 stars they are cool,
What problems is the product solving and how is that benefiting you?
my


    Vikram K.

Great way fir increasing marketing engagement from users

  • January 17, 2021
  • Review provided by G2

What do you like best about the product?
It’s deepliking feature. Engages and converts users and reduces drop offs
What do you dislike about the product?
There is a bit of initial effort required and it is a little difficult to set it up at the beginning
What problems is the product solving and how is that benefiting you?
I’m using its deepliking feature for our mobile app to convert users from shared links to download our mobile app


    Computer Software

Branch seems promising but not the most intuitive tool to use

  • January 14, 2021
  • Review verified by G2

What do you like best about the product?
To see analytics of app events. So far we haven't explored other areas in Branch but we are interested in the journey links and measuring our paid campaigns with Branch. Currently we're not yet running paid campaigns.
What do you dislike about the product?
So far the dashboard seems a bit limited and we can't see all the custom events we have added to our app. We still need to explore more to evaluate the full potential of Branch.
What problems is the product solving and how is that benefiting you?
So far we have only used the events that help us to understand what our users do in the app.


    Nathaniel S.

Terrific

  • January 11, 2021
  • Review verified by G2

What do you like best about the product?
I like the customizability and the way you can track everything
What do you dislike about the product?
It does get a little complicated to connect everything at times.
What problems is the product solving and how is that benefiting you?
Trying to monitor all of our application ads. It's nice to have everything in one place rather than jumping around.


    Yinon H.

Really simple and one of the more accurate mmps I’ve used

  • January 05, 2021
  • Review provided by G2

What do you like best about the product?
The Branch platform is very easy to use.
What do you dislike about the product?
We found that the documentation could be improved
What problems is the product solving and how is that benefiting you?
Connection between distribution channels to revenue
Recommendations to others considering the product:
Defining your use case is a must step before you start using Branch


    Food Production

branch.io review

  • January 05, 2021
  • Review verified by G2

What do you like best about the product?
We like that fact that it allows us to track user interaction with our app and it's simple to integrate
What do you dislike about the product?
It's not the most inexpensive option but you get what you pay for
What problems is the product solving and how is that benefiting you?
We wanted a seamless integration between our website and mobile app