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Swiss army knife of data analytics
What do you like best about the product?
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries.
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.
The marketing teams are free to do what they want with this tools, that's a pretty big win !
What do you dislike about the product?
Basic use of all integrations are covered but when you want to delve into more advanced use it can be tricky.
The debug tools could use a more features.
The debug tools could use a more features.
What problems is the product solving and how is that benefiting you?
We are sending events from our back-end and front-end. We use this events to feed multiple marketing tools to track and identify users. We also use segment to trigger action on some events like sending email with customer.io.
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Nailed it
What do you like best about the product?
Huge, huge time saver to deploy event analytics, and they get all the details right.
What do you dislike about the product?
Nothing. This is one of the best single-service offerings I've seen in a long time.
What problems is the product solving and how is that benefiting you?
Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.
Here's some of the things I used to have to build for clients before Segment.
- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.
Now I just set up Segment.
Here's some of the things I used to have to build for clients before Segment.
- Native, rich event collection libraries for Web, iOS, and Android.
- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.
- No crashes. Ever. This gets its own bullet.
- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.
- Sensible schema for warehousing, synchronization/ETL.
Now I just set up Segment.
Recommendations to others considering the product:
If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.
Really nice overall experience and sure beats 10s of individual trackers/analytics
What do you like best about the product?
Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed.)
What do you dislike about the product?
At our level of integration Segment is costly but it's still worth it.
What problems is the product solving and how is that benefiting you?
We pipe a lot of metrics through Segment, which in turn helps us track everything from revenue to usage. It gives us the info we need to make decisions that directly affect revenue/sales. Can't really ask for more than that.
Recommendations to others considering the product:
Give it a shot and it's pretty evident how nice it is and how easy to use once you get your hands on it. From a developer's perspective it's lovely.
Very dynamic, straight-forward analytics tool
What do you like best about the product?
Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code
What do you dislike about the product?
The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I expected
What problems is the product solving and how is that benefiting you?
It is great being able to take data from one source and instantly use it in multiple tools. My teammates are able to stick to their favorite tools with no extra setup on my end
Recommendations to others considering the product:
If you're using Segment in an Angular project, I suggest using Angulartics: https://github.com/angulartics/angulartics2
Segment - solves a problem and does it well
What do you like best about the product?
We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
What do you dislike about the product?
Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.
What problems is the product solving and how is that benefiting you?
We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
Recommendations to others considering the product:
Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.
Great enterprise data warehouse and integrations platform
What do you like best about the product?
Very easy to connect and integrate with modern marketing platforms. We connected it with HubSpot and it started populating records with product usage data automatically.
What do you dislike about the product?
It's difficult to integrate the enterprise data warehouse with outside BI and data viz tools (Looker, Chartio, Bime, etc.)
What problems is the product solving and how is that benefiting you?
The need to pull all of our digital marketing platforms into one place.
Recommendations to others considering the product:
Make sure you ensure data sources will connect when you're evaluating marketing tools, especially marketing automation.
Dead simple while solving a problem every technical product faces
What do you like best about the product?
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.
What do you dislike about the product?
Not so much dislike, but I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls). Group calls help work around this use case, but feel like a band-aid. As many of their integrations don't support this entity concept though, it's an understandable deficiency.
What problems is the product solving and how is that benefiting you?
Piping analytics events from mobile apps, web apps, backend APIs, websites. Tracking key events across our infrastructure and identifying users at both the known and anonymous level. We don't have to expend engineering resources for every new integration we'd like to try, in many cases, it is as simple as flicking a toggle. We also use Segment to pipe and format events into chatops (Slack) that are high priority, which would otherwise take custom engineering work and deployments.
Plug in services in minutes.
What do you like best about the product?
I in marketing, and my code knowledge is minimal. To be able to plug in a service a get using it within a few minutes is pretty unreal.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.
What do you dislike about the product?
Haven't found much to dislike so far, will let you know!
What problems is the product solving and how is that benefiting you?
Plug & play integrations. Debugging funnel issues. Ensuring consistent events across all integrated services.
Recommendations to others considering the product:
If you have non technical people and you use a lot of 3rd party integrations. You need this.
Great service!
What do you like best about the product?
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
What do you dislike about the product?
I wish there were more options for plans, somewhere between the team plan (max. 7 seats) and the big enterprise plans.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
Though the API documentation is easy to read some more explanations and examples could be of help.
Google Analytics integration could be explained a bit more.
What problems is the product solving and how is that benefiting you?
No changes in the code are necessary to integrate new services. Just activate the integration and you're done. Plugging in a data warehouse is very simple, this way we can provide all tracking data to our analysts.
Recommendations to others considering the product:
Check available integrations first. In case of Google Analytics do some research first if every use case and features you wish to use with Google Analytics is supported and ask segment for support.
Segment partnership to enable optimizing of analytic data
What do you like best about the product?
The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for.
What do you dislike about the product?
Some of the technical tools are still in development from our perspective and are changing and adapting in the short, medium and long term. Of course, we want it all now. But understand the limitations.
What problems is the product solving and how is that benefiting you?
Segment provided us with the ability to centralize the flow of data and split it off as was necessary to send on to other partners or to our back end to help with analysis in many ways.
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