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Save money, time and a lot of pain!
What do you like best about the product?
Very easy to implement, with connections for lots of systems. I love especially the ability to send data to an external database (BigQuery or any SQL DB) and also the consistency of data across multiple platforms/systems. The setup and implementation force you to think before acting: Segment also offers a lot of resources to browse through to perfectly plan your tracking system.
What do you dislike about the product?
The pricing for very big projects is quite high. And then, if one day you decide to stop using it you have to re-build all your tracking stack almost from scratch!
What problems is the product solving and how is that benefiting you?
It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences. You can easily understand which features of your product are more used and which neglected, you can segment your audience and do one-to-one marketing, you know exactly how valuable each user is! It saves time in coding (you code once and it's done for all the platforms/systems you have to connect). You can experiment new platforms very quickly (no additional code required, so no engineer involved and you speed up time!).
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Powerful Data Management Suite
What do you like best about the product?
Segment encourages the software owner (or 'data presenter' to be more definitive), to successfully 'pipe' their data that is generated via their chosen 'sources' .
Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc.
I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications.
Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc.
I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications.
What do you dislike about the product?
I feel that segment is quite young as a platform, and has yet to implement many more systems into the service, offering the data presenter, the agility to build various data solutions.
What problems is the product solving and how is that benefiting you?
I have been pleasantly present with a great introductory start up credit to assist developing and improving the destination and security of my data collection.
Recommendations to others considering the product:
I would recommend the use of Segment; considering,
(i) The user had a live application running
(ii) One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly
(i) The user had a live application running
(ii) One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly
Power of Segment
What do you like best about the product?
The power of segment to show real time valuable insights and its ease to connect with lot of destinations.
What do you dislike about the product?
There is nothing that I can term as negative with regard to segment. Segment is really marvelous. Before using Segment we were not sure about market fit of our product but after connecting segment with Google Analytics and subsequent implementation of Visual Tagger we were able to visualize our real time data and were able to track our unique website visitors. It helped us in improving our customer experience and to significantly reducing our bounce rate. As a result of our product validation we were able to get funding commitments from investors. In my view startups can use the power of segment to visualize their customer insights and to show real time statistics to their stakeholders. Though there are many analytics providers but in my experience they are very few who track your unique users on monthly basis. Segment is great in this way to help you avoiding duplication of views on your product pages which can add to your credibility.
What problems is the product solving and how is that benefiting you?
Product Validation and Market Fit. We are also using Segment to improve our customer experience.
Recommendations to others considering the product:
Segment can really help Founders to validate their product and to find Market Fit in considerably less time. It will not only help founders in quick pivoting but they can also use insights to further improve their product and customer experience.
Great tool to connect everything and share data
What do you like best about the product?
Very easy to add sources and destinations
What do you dislike about the product?
Cost can skyrocket pretty quickly. Must be considered.
What problems is the product solving and how is that benefiting you?
Easy to integrate new tools and destination, and having a single source of truth for the data.
Solve for pipeline
What do you like best about the product?
Implement code once, and pass data to all kinds of destinations
What do you dislike about the product?
It can get pricy depending on your business model
What problems is the product solving and how is that benefiting you?
We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least) other third-party tools in our code. Segment lowers the barrier to entry for using other tools.
Easy to get started
What do you like best about the product?
The best part is that sources and destinations can be added at any point without engineering resources.
What do you dislike about the product?
Additional workspaces are required in order to have separate dev, testing, staging, and production environments.
What problems is the product solving and how is that benefiting you?
This allows marketing people to do their thing and try things out without consuming engineering resources.
Recommendations to others considering the product:
Segment is a good choice to do some standard data capture and allow non-technical team members to update destinations and integrated software.
Save time, effort, a good tool
What do you like best about the product?
At its core, the promise is unified user-level analytics. And that's delivered.
On top of that though, is a product that technical leads are usually ok with, since it saves them time and resources as well. It's hard to argue against the cost/benefit, and the possibility of building your own with their open source repos is always there.
On top of that though, is a product that technical leads are usually ok with, since it saves them time and resources as well. It's hard to argue against the cost/benefit, and the possibility of building your own with their open source repos is always there.
What do you dislike about the product?
I think the pricing model is an issue for businesses with a lot of anonymous traffic if they want to use the managed analytics.js though Segment.
What problems is the product solving and how is that benefiting you?
As a consultant, it's a very interesting tool because it brings business, marketing and technical teams together.
The core promise to each of those groups is already a huge benefit ( Business: unified analytics & data, Marketing: faster/better/more relevant personalised comms, Technical: the last 3rd party API you'll integrate).
But, apart from that, a lot of synergies and catalysts for growth have come from these teams being able to work together and have a common ground for making/discussing/weighing up decisions.
The core promise to each of those groups is already a huge benefit ( Business: unified analytics & data, Marketing: faster/better/more relevant personalised comms, Technical: the last 3rd party API you'll integrate).
But, apart from that, a lot of synergies and catalysts for growth have come from these teams being able to work together and have a common ground for making/discussing/weighing up decisions.
Recommendations to others considering the product:
There are other options in terms of products you can pay for, but doing it yourself using the open source tools made available by Segment is also an option.
Paying for Segment is still a great choice, and a no brainer for businesses past a particular size.
Segment is great when you have a way to identify your users. If you have a lot of anonymous traffic you will not get the most benefit out of Segment.
Paying for Segment is still a great choice, and a no brainer for businesses past a particular size.
Segment is great when you have a way to identify your users. If you have a lot of anonymous traffic you will not get the most benefit out of Segment.
Plug and Play Analytics & CDP
What do you like best about the product?
If you quickly want to get started with connecting multiple tools together, Segment can help you get this done.
What do you dislike about the product?
Some of the integrations that Segment supports don't follow the best practices of the specific vendors.
What problems is the product solving and how is that benefiting you?
We're able to more quickly analyze data because the setup of Segment takes less time with multiple tools in your toolset than it would with a different setup.
Absolutely necessary for any tech company with a modern data stack
What do you like best about the product?
Once you install Segment you can send choose your downstream services in one slick and remove engineering from the mix as you add on more tools and services.
What do you dislike about the product?
Some of the best features are only available on the business plan which is much more expensive than the team plan.
What problems is the product solving and how is that benefiting you?
Unifying all of our user and analytics data transmission between tools, allowing us flexibility to choose the right tools with limited spin-up time, making it much quicker to add tracking and test before deploying.
Recommendations to others considering the product:
Must have from day one as you create your tracking plan and build your data stack.
Segment is the core tool I use for all my client Customer Journey Optimization projects
What do you like best about the product?
I think the Personas product is a game changer to help in alleviating the reliance on developer involvement for Customer Journey Optimization
What do you dislike about the product?
The pricing can be a little challenging for non-enterprise companies
What problems is the product solving and how is that benefiting you?
The key to the methodology I employ with my clients is to empower non-technical team members to experiment and iterate without developer involvement. Segment is core to this strategy as once the data is pushed to segment, it can be pushed to anywhere else without developer involvement.
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