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A great service to track everything
What do you like best about the product?
I love it that Segment has integration with, well, almost every worthy service on this planet
What do you dislike about the product?
Sometimes some of the events don't go through all the integrations. I assume this may be a problem with the integrations themselves.
What problems is the product solving and how is that benefiting you?
Pushing analytics events to all external services to my product
Recommendations to others considering the product:
Make sure that the integrations you are looking for exist and work properly
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Segment is Amazing
What do you like best about the product?
I add one snippet instead of multiple ones
What do you dislike about the product?
The price model changed. The MTU model is very expensive and I wish they would bring back simple API call pricing.
What problems is the product solving and how is that benefiting you?
I use GA and WebHook destinations to record events into my own database
Еаsy to use
What do you like best about the product?
Documentation is great! Support as well!
Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on
Opportunities it gives us - link with more than one analytic systems; resend data; integrated tracking plan; predefined events and so on
What do you dislike about the product?
Cannot see many records in Debugger window. It will be great if we can see some reports on tracked data or even make some queries over data
What problems is the product solving and how is that benefiting you?
Custom metrics, better Google Analytics reports which gives our sales team information to make better decisions
Segment simplifies all our data ingestion related needs plus more
What do you like best about the product?
As a developer / architect I love being able to see my events flow into the system and then arrive in my different destinations.
What do you dislike about the product?
The UI for the website(specifically protocols) could use a little tightening up but overall I think they have a pretty well designed UI which is easily understood by Devs and Business people alike.
What problems is the product solving and how is that benefiting you?
We have alot of data coming from different systems and much of the data has to be filtered and 'fixed' before we can use it. We are now using protocols to design our events and properties and we are needing to 'fix' less data.
Recommendations to others considering the product:
Consider the cost and complexity of doing this yourself and Segment becomes an easy purchase
Data flows made incredibly easy
What do you like best about the product?
I like to only have to integrate 1 SDK to my app and be able to send the data to different products such as Mixpanel, Customer.io, Branch and so on.
What do you dislike about the product?
I would say that the only thing I dislike is the documentation that can quickly become outdated, comes a new Swift update or a new product changes. It can be frustrating to be facing an outdated documentation, or the docs display code that won't compile.
What problems is the product solving and how is that benefiting you?
We're analyzing how our users use the app, we're sending data to Mixpanel, we're tracking views, events, etc. The benefits are that we're not clueless about what people do with the app! I think it's quite obvious benefits.
Integrations and Data Implementation
What do you like best about the product?
Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
What do you dislike about the product?
Protocols is a powerful tool, but I wish it had been bundled with the core product rather than sold separately, as it's crucial to successful data collection at scale.
What problems is the product solving and how is that benefiting you?
Tracking user engagement, driving contextual nurture with the data we collect, and getting better insights from a part of our user journey that used to be a black hole. We've seen higher conversion, retention, and revenue since we adopted Segment and started using it to power our Growth stack.
Data layer management made easy
What do you like best about the product?
Segment were early adopters in the data transformation space. The platform makes it easy for marketing, product, engineering and data teams to connect web apps, mobile apps, data warehouses and engineering software together. Through standard protocols Segment helps to construct, manage and pipe data for growing companies.
What do you dislike about the product?
Segment operates a MTU model which works to a point but does mean the platform can become expensive as you scale. With more players in the space there are cheaper alternatives.
What problems is the product solving and how is that benefiting you?
Segment helped solve the issue of rapid deployment of tracking code for Salesforce, GA, Heap, Facebook, Twitter and AdWords. The benefits are consistent and reliable data entering our data warehouse. Systems can be set up and working quickly. This means faster impact to results.
Recommendations to others considering the product:
If you need great quality data, at your data, marketing, product and engineering teams fingertips. Don’t waste time on optimising java. Hey one snippet in and then you can focus on running your business.
Easy setup and management for controlling data flows
What do you like best about the product?
Segment has been fantastic for us to add new destinations for our data, we can trial out different analysis tools, and pick best of breed without having to integrate to each one. It has also freed up development resources because business analysts and other users can set up new destinations without being reliant on the development team.
What do you dislike about the product?
The downside of the above is that the development team can lose site of where data is going and how it is being used. Great for business analysis, not so great for data management. I'm very happy Segment has introduced the privacy portal to help manage that data, where it is flowing and how it is used.
What problems is the product solving and how is that benefiting you?
Having to do everything by manual integration, or developer configuration. Has massively impacted our reporting and analytics data, as well as ensuring as much data as possible is available in all platforms.
Recommendations to others considering the product:
Easy integration tool that can be handled by business analyst or even product owner. Great for extending out tools and enabling business to drive integrations.
An absolute must for any data-focused company
What do you like best about the product?
Segment removes engineering requirements from connecting data to new products and managing the flow of data in your organization
What do you dislike about the product?
Cost - many of the great features are behind the Business tier which is materially more expensive that the Team tier.
What problems is the product solving and how is that benefiting you?
Centralized data structure, available to relevant tools, sync with data warehouse, ability to route data to new tools.
Does what it says it does
What do you like best about the product?
Customer support is responsive and UI is straightforward
What do you dislike about the product?
Updates only happen once every 24 hours for the connectors I use (SFDC, Marketo) at least for the plan we have. I'm not sure if the price is good for this level of updating.
What problems is the product solving and how is that benefiting you?
We use Segment to aggregate all the disparate data in our company into one SQL db.
Recommendations to others considering the product:
Make sure to read all the connectors available to see if it fits your needs
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