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Excellent Product, Great CS Folks
What do you like best about the product?
Product solves a real need in a very elegant manner
It just works, very little errors and downtime
They introduce new features to make it easier to manage instrumentation of events
It just works, very little errors and downtime
They introduce new features to make it easier to manage instrumentation of events
What do you dislike about the product?
Expensive
They've started placing restrictions on recorded events per user
Overall the sales experience was quite horrid. Endless bickering over contracts and last-minute surprises in the order form!
They've started placing restrictions on recorded events per user
Overall the sales experience was quite horrid. Endless bickering over contracts and last-minute surprises in the order form!
What problems is the product solving and how is that benefiting you?
Primarily data governance but it will also help in data integration going forward.
Recommendations to others considering the product:
Don't think about it, check it out, I'm sure it will be useful
If you've decided to get it though......knuckle up because the sales cycle will be hell.....they have a loads of funding so little incentive to negotiate and very cutthroat sales practices. At one point had to literally remind the AE that I was the customer and he was the seller.
If you've decided to get it though......knuckle up because the sales cycle will be hell.....they have a loads of funding so little incentive to negotiate and very cutthroat sales practices. At one point had to literally remind the AE that I was the customer and he was the seller.
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The first and best CDP!
What do you like best about the product?
Full disclosure: I'm an ex-Segmenter. Despite that, you can certainly trust my opinion.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
Undoubtedly, Segment has led the CDP space since the category's inception. It's the simplest and quickest way to standup a marketing stack and it has an infrastructure that's unmatched in the industry (i.e. If you send the data to Segment you can rest assured that the data is delivered - if not, Segment even lets you know why via Event Delivery panel).
Layer on Protocols and you now have guaranteed data quality at the API layer.
Layer on Personas and you know how a single place to build and maintain audiences, which is a major timesaver and a fabulous way to maintain audience-equivalence across tools.
What do you dislike about the product?
The UI could use a bit of freshening up, but the underlying infra is really what you need - and it's rock-solid.
What problems is the product solving and how is that benefiting you?
1. Enabling a tech stack with the flip of a switch post-implementation. Data analysts, marketers, and product managers get value extremely quickly.
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
2. My current company uses Protocols to ensure data quality, which is an issue every single company has. We can now trust our data from the start, which is a very important step along the data-driven organization journey.
3. ETL customer data to our warehouse + grabbing data from Salesforce and Marketo. ETL is not trivial by any stretch of the imagination and Segment's ETL service is absolutely best-in-class (Believe me, I was there when it was launched and I know first-hand the value it brings)
Drastic improvement in decision making
What do you like best about the product?
Segment, like Google Tag Manager, let us manage many different sources of data but is also includes a wide range of destinations. Therefore, it has a better data instrumentation management, best organization and a clear guideline of name conventions (https://segment.com/academy/collecting-data/naming-conventions-for-clean-data/).
What do you dislike about the product?
Some of the things I miss from the previous tools we used (Google Tag Manager) is the feature of having releases. For example, after we made a set of changes we would like to version it with a description so we can have a better traceability of the changes.
What problems is the product solving and how is that benefiting you?
Segment helps us integrate all our analytics tools in one single place. That let us have more tools and not worry about the integrations of those with all the data infrastructure we built with Segment.
Recommendations to others considering the product:
First plan your events in a spreadsheet or an excel.
No better turn-key solution to move data to multiple sources
What do you like best about the product?
I love how many destinations and sources segment supports. I can easily send data from websites, backend and frontend web applications to wherever I need it to go, even if it's multiple places. Excellent for setting up user analytics, admin dashboards, etc.
What do you dislike about the product?
Sometimes it can be challenging to configure services like intercom or mixpanel on the frontend when the configuration options are obfuscated by the analytics library, but it's a small learning curve that's worth doing.
What problems is the product solving and how is that benefiting you?
Data warehousing of user data, building admin dashboards and aggregating data from multiple sources with ease
Makes it easier to try different marketing tools
What do you like best about the product?
Spares engineering from having to repeat similar integrations over and over. Empowers marketing teams to easily evaluate multiple tools in any given category, and select the one best suited to their needs. Makes it trivial to get all data into a warehouse for use with BI tools.
What do you dislike about the product?
Need to dive deep into specifics to set up for full impact. Requires some technical acumen to deploy.
What problems is the product solving and how is that benefiting you?
By integrating our marketing stack via segment, we gain quick access to a broad range of best-of-breed communications and analytics services. This helps us evaluate martech vendors thoroughly, and keep chosen systems well integrated.
Love this product
What do you like best about the product?
It seems to do what few other SaaS products do - to route all your data to the right tools without having to re-instrument everything.
What do you dislike about the product?
Wish it could do more on the customer persona side. But we don't actually have the personas product so maybe I just need to pony up and do that.
What problems is the product solving and how is that benefiting you?
1. Piping data to all of tools
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
Saves us a ton of dev time
What do you like best about the product?
Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best.
What do you dislike about the product?
Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer.
What problems is the product solving and how is that benefiting you?
Segment allows us to write one integration, directly to segment, and then handle the syndication of all those integrations to all of our third party tools. This is a huge benefit for us.
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
Recommendations to others considering the product:
Make sure to follow the Segment Spec, and understand it well, BEFORE integrating. Make a plan for integration, and find a few internal champions on the engineering team that pledge to understanding the data schema and architecture.
Makes going from 0 to 1 so easy, and then you never have to worry about it when going to 2, 3, 5, 10
What do you like best about the product?
The guidance they give on best practices for instrumentation, and the ease with which you can set your data up to go to new destinations.
What do you dislike about the product?
There are certain limitations on how the data needs to be structured for downstream destinations.
What problems is the product solving and how is that benefiting you?
All in-product tracking for our digital product (across Android, iOS, Web). It has allowed us to generate insights about how people use our products that would have been impossible before.
A great way to track your events
What do you like best about the product?
It's really good at integration with many different services
What do you dislike about the product?
Sometimes some of the integrations don't work so well
What problems is the product solving and how is that benefiting you?
You don't need to integrate each servixe separately
Segment gets the job done but can be better
What do you like best about the product?
All your data in one place and a universal source of truth.
What do you dislike about the product?
Event tracking is challenging, opaque nature of platform and pricing.
What problems is the product solving and how is that benefiting you?
We have one way to use and understand out data.
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