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Drastically Simplifies the Complexity of Gathering Website Interactions
What do you like best about the product?
There are many features I love, but the two that stand out to me are analytics.js and the debug console.
Analytics.js eliminates duplicate code, lesses the possibility of errors, and ensures all of your analytical platforms are consuming the same events.
The debug console is the first place I visit if there is an error. It gives you a single interface where you can filter events in real-time, see the data object, and review any consumption errors.
Analytics.js eliminates duplicate code, lesses the possibility of errors, and ensures all of your analytical platforms are consuming the same events.
The debug console is the first place I visit if there is an error. It gives you a single interface where you can filter events in real-time, see the data object, and review any consumption errors.
What do you dislike about the product?
Sometimes the documentation is not correct and debugging custom events that are not firing correctly.
What problems is the product solving and how is that benefiting you?
Implementing advanced analytics can be a tedious job. And when you add multiple platforms (ex. FB Analytics, Google Analytics, Marketing Automation Tracker,...) the complexity begins to become unmanageable. This problem is what Segment solves very well. With one library a customer can send correctly formatted information to all the platforms at once. One system to setup, one library to integrate, one service to debug.
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Segment has made life easier
What do you like best about the product?
The best part about segment is how easy it is to connect additional sources to test out and see if they give you the results you need as well as only having to integrate with segment and not each individual vendor
What do you dislike about the product?
Nothing really it works as expected and works great
What problems is the product solving and how is that benefiting you?
As a product manager, there are many tools out there that I want to try to see if it will provide me with more insight, in the past I would have to bring in a story into a sprint to have a dev team implement this now I can just do it myself.
Recommendations to others considering the product:
When you turn on a source, might be worth testing it out on a dev environment we had an instance where injected javascript caused collisions with our product. Otherwise, no issues.
Early adopter reporting in
What do you like best about the product?
We at X-Cart use Segment since it's earIy days. I really like how simple is to enable a new system just to try. I don't remember when we spent time on new integration.
What do you dislike about the product?
High cost for new users (and those who wanted to upgrade from archive plans). But this is business, I understand.
What problems is the product solving and how is that benefiting you?
Time from an idea of attaching new system to integration is reduced from weeks to hours.
Recommendations to others considering the product:
Give it a chance, definitely.
Reliable and clean data for everyone
What do you like best about the product?
With features like computed traits, protocols, and now personas, my company is able to leverage the data from multiple tools to better inform our entire ecosystem.
What do you dislike about the product?
Had a small bit of difficulty setting up computed traits, but that was mostly user error!
What problems is the product solving and how is that benefiting you?
Clarity and centralization of our data efforts. It's very satisfying once the implementation is complete to feel confident about the orchestration of data amongst your tech stack.
Recommendations to others considering the product:
It's so sturdy and reliable. We've considered moving some of our native programs like lead scoring out of our different suite of tools just because we know segment is going to work every time. It takes an enormous amount of pain out of our day to day when we can link multiple data sets and bring insights from one tool to another without having to worry about manually enabling it with something like SPSS Modeler.
Wonderful experience configuring analytics flows.
What do you like best about the product?
We've used Segment to collection stats from multiple sources and send them to multiple destinations. The best part is that I can configure sources and look at the "debug" log to see records coming through without having to configure a destination.
I also like how the destinations have different options for transforming and filtering the records before sending them through.
I also like how the destinations have different options for transforming and filtering the records before sending them through.
What do you dislike about the product?
There isn't much that I dislike. If I had to choose something, I think that it would be some of the confusion in selecting destinations and what will be supported before configuring the destination.
What problems is the product solving and how is that benefiting you?
We're using Segment for collecting analytics from web, server, cli, and mobile applications. We're able to see what features users are using and determine if there are things we need to modify, add, or remove based on real usage.
Recommendations to others considering the product:
Collect as much data as you can through Segment, then find other products that help you analyze that data later to make decisions.
Simple and flexible to use
What do you like best about the product?
Simplicity of the API with very small amount of functions available, what makes it very easy start using. Good debugging experience, what allows to quickly check and fix the problems. Flexible API, what makes easy to override some default properties in the context.
What do you dislike about the product?
Sometimes not complete documentation, so you have to try it out. Examples for that are some third parameters for the track, page calls where you can optionally put the context variable and override/extend some defaults. Big thanks to Scott O'Leary who helped a lot in exploring all these hidden parameters. Another example of not complete documentation is "user" and different functions like identify(not clear whether it overrides or keeps the user related information, so have to try out first), logout (haven't seen that it will flush and regenerate the anonymous id). No information in the spec about "ready" method which allows to wait until the library is initialized, had to explore the source code and check in the runtime available methods and how they work. No way to opt-out the tracking with the user of library, so developers have to implement this behaviour on their side, what forces to create some wrappers around the library.
What problems is the product solving and how is that benefiting you?
Tracking user specific data and events.
Main benefits are:
- easy to debug and understand what should be fixed there
- easy and fast to integrate
- good support from the Segment team
- good enough documentation
Main benefits are:
- easy to debug and understand what should be fixed there
- easy and fast to integrate
- good support from the Segment team
- good enough documentation
Recommendations to others considering the product:
Fast integration and ease of use
I love Segment
What do you like best about the product?
Ease of Usage, Robust tool, and many Features in the product, I love the integration features in the segment.
The Gainsight PX Integration feature is the one I mostly use and the flow of the event is accurate
The Gainsight PX Integration feature is the one I mostly use and the flow of the event is accurate
What do you dislike about the product?
It's a great tool, but I would love the segment documentation with real-time implementation videos available using any basic app. There is nothing much to dislike on the Segment App.
What problems is the product solving and how is that benefiting you?
Live tracking data. I see the data flow, events flow sending from my end application to the Segment and thereby receiving the data into Gainsight PX
Recommendations to others considering the product:
My Role can't be suitable to recommend, however, I am a huge fan of segment.io
Easy to Implement and Great Customer Support
What do you like best about the product?
So far Segment has delivered on what they have promised - decreasing the amount of time necessary to integrate our infrastructure. They have been extremely accessible by our team and have given us everything we need to make our implementation a success.
What do you dislike about the product?
The user interface could use some help - it's not as intuitive as I'd like it to be.
What problems is the product solving and how is that benefiting you?
We're only just beginning and have only added a couple of sources and destinations, but we're using it to keep our CRM updated as events happen on our third party software systems. We are also using it to to keep our marketing software updated on customer interactions on our website. We haven't yet realized that but can already tell it's going to serve our needs perfectly.
Recommendations to others considering the product:
Make sure you have staff dedicated to implement. While Segment helps a lot with this, you'll get the most out of the product if you put time and effort into it.
Segment Review
What do you like best about the product?
Simplifies the ETL process to the point where non-technical users can be involved. The event tracking functionality has been helpful for consolidating the identity of a user across multiple platforms into a single source of truth.
What do you dislike about the product?
Simple data flows like storing data from various tools into a data warehouse is trivial, but we still needed to build a lot of custom infrastructure for more complicated flows (enrichment, syncing data between different tools). Note that we haven't purchased any enhancements.
There also seems to be a bit of a tradeoff between simplifying the user experience and transparency. When issues occur, in general it is hard for us to troubleshoot without a Segment rep.
There also seems to be a bit of a tradeoff between simplifying the user experience and transparency. When issues occur, in general it is hard for us to troubleshoot without a Segment rep.
What problems is the product solving and how is that benefiting you?
The event tracking has had various issues (not all of which is Segment's fault) which have been difficult to troubleshoot; would not necessarily recommend switching over to that if you already have something in place.
The ease of using it as an ETL tool has been a big benefit, especially for non-technical users. If you have dedicated data engineers, a more light-weight cheaper ETL tool may be better.
The ease of using it as an ETL tool has been a big benefit, especially for non-technical users. If you have dedicated data engineers, a more light-weight cheaper ETL tool may be better.
Recommendations to others considering the product:
Useful for companies without many data engineering resources.
Amazing Product
What do you like best about the product?
Outstanding product. From the core event-tracking to their Protocols and Personas products, it all works really well and is very powerful. Easy to use and implement.
What do you dislike about the product?
Pricing can get expensive as traffic scales, especially since you are charged for all anonymous traffic.
What problems is the product solving and how is that benefiting you?
Customer behavior, marketing customization, and event collection for advanced analytics.
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