Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Segment.io an centralized and unified customer data platform
What do you like best about the product?
Segment.io is a very great tool, you can integrate all your analytics platforms with just segment.io
You don`t need to insert a lot of analytics scripts on your Application or Website, just insert the segment.io snippet, and then you just need to connect other services to segment.io, like Google Analytics, HotJar, MixPanel or Amplitude.
Another thing that is very cool of Segment.io, is that you can use Segment.io to track your Mobile App, your Website, your Web Application with the same tool, and deliver this data to all your services connected.
And you can transform some data before send to an 3rd party-service.
You don`t need to insert a lot of analytics scripts on your Application or Website, just insert the segment.io snippet, and then you just need to connect other services to segment.io, like Google Analytics, HotJar, MixPanel or Amplitude.
Another thing that is very cool of Segment.io, is that you can use Segment.io to track your Mobile App, your Website, your Web Application with the same tool, and deliver this data to all your services connected.
And you can transform some data before send to an 3rd party-service.
What do you dislike about the product?
I would like to test Personas Feature of Segment.io, would be very cool if have an "free" level of Personas Feature.
I
I
What problems is the product solving and how is that benefiting you?
The main problem that Segment.io solves is don`t need to insert a lot of snippets on my website/application, just insert the segment.io snippet, and the segment.io acts like an gateway or a hub, integrating with all my other services destination
Recommendations to others considering the product:
If you need to use a lot of analytics tools for different proposes, Segment.io helps you to integrate all your analytics tools in once. And helps to you don`t need the IT Team more when you want to add a new analytics tool to your website/application.
I know that segment.io has a lot of more features, but I didn`t test yet. Like Personas, that helps you to identify what`s is important to the customer and deliver what he wants.
I know that segment.io has a lot of more features, but I didn`t test yet. Like Personas, that helps you to identify what`s is important to the customer and deliver what he wants.
- Leave a Comment |
- Mark review as helpful
Excellent integration tool for a real-time data infrastructure
What do you like best about the product?
We have saved thousands of hours of development by using built-in integrations with vendors like Adjust, Leanplum, and BQ.
What do you dislike about the product?
Platform can only receive events that are pushed into it. There isn't a good way to pull in data. Also, the destination filtering is cumbersome and it's tough to maintain filters across dev/qa/prod environments. I've started to use the API's, but this is not my preference for administration. Would be nice to have a better UI.
What problems is the product solving and how is that benefiting you?
Real time integration is possible with both built-in tools and custom integrations with web sites and apps. We've saved a huge amount of development time by using out-of-box integrations, and benefited from Segment's excellent up-time and support.
I install Segment for almost every web app project I work on
What do you like best about the product?
Our clients inevitably need to configure a couple analytics tools, communications tools, monitoring tools, and more, and Segment helps keep that process simple and manageable. Being able to hook up financial data from Stripe, and other sources and pipe it all into a BigQuery warehouse to build dashboards is incredibly valuable.
Even for smaller projects which might only need an analytics tool and a chat/comms tool, the reduction in overhead installing those tools, and piping the right data to each one makes Segment absolutely worth it.
I've even discovered some of my now favourite tools by digging through the Segment catalog.
Even for smaller projects which might only need an analytics tool and a chat/comms tool, the reduction in overhead installing those tools, and piping the right data to each one makes Segment absolutely worth it.
I've even discovered some of my now favourite tools by digging through the Segment catalog.
What do you dislike about the product?
I honestly have difficulty finding anything I dislike about Segment. Some of the smaller clients we've worked with find the pricing a bit steep once you're off the free plan, but that plan is quite generous, and I don't find it particularly expensive myself.
I guess the one other thing I can think of is that there are a couple integrations that are missing, in my opinion, but really their catalog is really good, and you can use webhooks to pipe things to other destinations if necessary.
I guess the one other thing I can think of is that there are a couple integrations that are missing, in my opinion, but really their catalog is really good, and you can use webhooks to pipe things to other destinations if necessary.
What problems is the product solving and how is that benefiting you?
The core problems we solve with Segment are managing data flow to external tooling, and aggregating analytics/BI data:
- Segment makes it simpler to pipe normalized data into various tools
- Segment makes it easy to aggregate data from various tools into a data warehouse
- Segment makes it simpler to pipe normalized data into various tools
- Segment makes it easy to aggregate data from various tools into a data warehouse
Recommendations to others considering the product:
If you've ever had to implement user event tracking for multiple tools, give Segment a shot. You'll quickly be sold, especially if you've had to manipulate your data to conform to 3 or more different standards.
Very easy to connect sources of data to destinations
What do you like best about the product?
The speed and ease of connecting data sources to destinations
The interface is simple and easy to sue for non-technical people to understand
Easy to debug
Documentation very well created and easy to understand and self-solve
The interface is simple and easy to sue for non-technical people to understand
Easy to debug
Documentation very well created and easy to understand and self-solve
What do you dislike about the product?
Billing options jump up quickly - would like some middle ground to support smaller business.
What problems is the product solving and how is that benefiting you?
1. Segment helps us send data to systems that we use for product analytics
2. Segment helps us send data to system that help our Technical support team- they can use the event tracking to see what a customer did do, what they did not do, so they are able to help faster and with more information. They can see where key flows are being blocked that can help to de-bug issues.
2. Segment helps us send data to system that help our Technical support team- they can use the event tracking to see what a customer did do, what they did not do, so they are able to help faster and with more information. They can see where key flows are being blocked that can help to de-bug issues.
Recommendations to others considering the product:
If you are considering doing a full DIY implementation of tracking and logging events in your product, you may want to try using segment first.
Amazing product
What do you like best about the product?
Segment has a lot of integrations which is the best part of the product. It can seamlessly send data from a source to a destination
What do you dislike about the product?
Nothing to dislike. I just have really high hopes from their Personas product.
What problems is the product solving and how is that benefiting you?
It is helping us democratize access to data in the entire organization.
Recommendations to others considering the product:
It is a great tool for solving a very important problem. Go for it!
Product Manager
What do you like best about the product?
Do not need technical experience to use platform and add more destinations.
What do you dislike about the product?
Incorrect events being passed through to specific destinations.
What problems is the product solving and how is that benefiting you?
We are able to send events to specific partners that will allow us to target specific users that fire unique events.
We can easily get data using segment by connections to the right destination.
We can easily get data using segment by connections to the right destination.
Recommendations to others considering the product:
Keep up the great work;.
A customer data platform useful for data science
What do you like best about the product?
The dual role of Segment as both CDI and CDP really helps for customizing segmentations at a very granular data collection level. This can be especially useful if a marketing team wishes to hand over data to their data scientists. For example, customer journey analysis is much simpler to model compared with other tools, namely DMPs.
What do you dislike about the product?
Customization comes with a steeper learning curve for analytics developers. One can't simply take a tagging strategy from Google Analytics or Tag Manager and copy / paste. You have to get familiar with specific concepts, like identify calls, which might not be intuitive for the non-initiate. Nonetheless, once you do understand the concept, it's great!
What problems is the product solving and how is that benefiting you?
Customer data orchestration and customer journey analysis.
Easy integration with other softwares
What do you like best about the product?
Love the way it easily connects with other APIs
What do you dislike about the product?
Hard to identify the destination based on keys
What problems is the product solving and how is that benefiting you?
We have incorporated Adobe Analytics with Segment and so far it has been going smooth. The support that we received for the initial configuration setup was really good.
Recommendations to others considering the product:
Easy and beneficial tool to work with. Can be integrated with multiple APIs.
All tracking - simplified!
What do you like best about the product?
The Visual Tagger for sure. It takes out a lot of pain associated with writing individual code for event tracking and then go through versioning-review-deployment cycle every time that you'd want a slightest modification. With Visual Tagger, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code. Capturing the same events, by writing custom code for each event and then firing some actions based on the same would have taken at least 4-5 days of developer effort, which I have been able to save.
What do you dislike about the product?
Frankly speaking, I have yet to encounter any such stuff, except for the price point which could be a bit steep for small organizations. I did tried to get the Persona tool for my company, however, the cost appeared to be prohibitive without any upfront benefits. This could be because the costing is based for US market and thereby becoming prohibitive for India and APAC.
What problems is the product solving and how is that benefiting you?
Capturing all the events for the user journey and firing up actions for assortment of analytics tools would have been a very time consuming task and it would have also made our pages slower as it would have to fetch multiple external JS dependencies. We're a very lean team and can't afford having a dedicated set of people working just on integrating analytics code with the application. Segment takes that effort and pain away. From my experience of working with it, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code!
Recommendations to others considering the product:
One of the best solutions I have came across, simplest to implement and easy to use - just go for it!
Powerful and versatile
What do you like best about the product?
It's extremely easy to setup and install and it provides components for almost any system (Javascript, API, SDK, Server calls, ...) and then you can connect whatever analytics, CRM, data warehouse you want with a few clicks and no coding at all.
And with Personas you can really take full advantage of the data you collect. Wonderful!
And with Personas you can really take full advantage of the data you collect. Wonderful!
What do you dislike about the product?
It's quite pricy: the free plan only tracks a few hundreds users per month, as you go up in traffic the costs go up almost exponentially. The product Personas, then, is apart (i.e., an extra cost, if you want it)
What problems is the product solving and how is that benefiting you?
It makes adding analytics platforms or data warehouses extremely easy, saving a lot of time in coding, testing, debugging and offering consistent data throughout your ecosystem
showing 361 - 370