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Leading CDP in market
What do you like best about the product?
Simple interface, easy setup and incredibly powerful features to capture, govern and protect data and empower the business to self-sufficiently generate actionable insights and audiences, and activate them to any channel - all automatically and in real-time.
What do you dislike about the product?
My only desire would be to have a more visual experience - highlighting a summary of details and behaviours for each profile, and perhaps some actionable insights that may be of interest to assist in building audiences. This isn't it's primary purpose, but it would be nice to have this feature built in.
What problems is the product solving and how is that benefiting you?
I can provide sales, digital, product, marketing, customer service, customer experience, legal and compliance, and data and analytics teams access to a single view of all customer behaviour to create custom and highly targeted audiences for executing interventions to deliver highly personalised experiences to customers.
Recommendations to others considering the product:
It is important to thoroughly and properly consider your tracking plan and define all key customer activity that is important to understanding customer journeys and adopt an intuitive and consistent naming convention to support it. To simplify this process, I strongly recommend getting the Protocols component as part of your package - as this can enforce tracking standards and avoid creating messy data.
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Data analytics at Ironclad
What do you like best about the product?
Great support staff and good response time.
What do you dislike about the product?
How I have to email support every time a new field comes into our SFDC objects.
What problems is the product solving and how is that benefiting you?
Piping data from Salesforce and our production app databases to visualize in Data Studio and work with in BigQuery
Advanced Platform for Marketeers
What do you like best about the product?
Implementing the tracking code once and connect this all our marketing tools, not loading all these different pixels/tags but just one.
What do you dislike about the product?
Their current pricing for small organisations can be a barrier if all you need is tag management.
What problems is the product solving and how is that benefiting you?
Collecting user behaviour and feed this to all our tools
Great team, great product
What do you like best about the product?
Title says it all, the tool allows us to a pass and control data flows on a level outside of code, and is extremely valuable to our core business, but the team that we have been able to work with to this point have been phenomenal. Our CSMs, AMs, and Solution Engineers have all been extremely knowledgeable and incredibly responsive.
What do you dislike about the product?
The only thing that I would say here is that if you set this tool up incorrectly, it has the potential to be difficult to fix. Make sure that you are documenting everything and have an idea and plan before implementation on what you need and want.
What problems is the product solving and how is that benefiting you?
It is our CDP. All of our event streaming data flows through it and it is working so well for our product that we are expanding it to our marketing. It really allows visibility and customization on a level that is outside of code, which is incredibly useful for our non technical team.
Recommendations to others considering the product:
It is a great tool once you get comfortable with using it!
Segment is an amazing data integration tool with a really good customer service
What do you like best about the product?
The customer service is amazing. All tickets I've opened are always replied in a matter of hours by people who know what the problem is and how to solve. Segment has a really intuitive UI and offers multiple options for integrations.
What do you dislike about the product?
I've had a couple of problems with the UI not being responsive, but I've reported the problems as bugs and have been solved almost immediately. So, nothing to complaint.
What problems is the product solving and how is that benefiting you?
Creating multiple sources and destinations for my data, adding protocols to know exactly what comes in and how it comes in, transforming my data and events the way I like it.
Recommendations to others considering the product:
Reach out whenever you have questions, the staff is super friendly and willing to help.
Holds great promise but requires a data architect to own the implementation and instrumentation
What do you like best about the product?
The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.
What do you dislike about the product?
Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs.
What problems is the product solving and how is that benefiting you?
Connecting myriad data sources and apps and getting data pushed from our app to the marketing automation platform. We have succeeded in getting more user events pushed to our MAP but still struggle with disparate data sources not piped through Segment.
Great tool to centralize tracking to multiple platforms
What do you like best about the product?
Centralizing your tracking, integrations to multiple platforms, great control, debug
What do you dislike about the product?
The filtration feature is not available on all paid plans
What problems is the product solving and how is that benefiting you?
Tracking to multiple platforms
Great tool to unify your marketing stack, saves my dev team many hours per month
What do you like best about the product?
Very easy to configure and add new sources and destinations. The integrations Catalog is impressive, many options.
What do you dislike about the product?
The pricing model especially for anonymous users. They will also count on your MTU usage, if you add the JS on landing and marketing pages, this number can go up pretty easily.
What problems is the product solving and how is that benefiting you?
We're solving the classic marketing stack problem. Marketing team wants to use and explore many tools and now they can do that easily through segment, since my dev team only needs to add the Segment JS to the website and from there it's pretty much self-service for the marketing team.
Segment for the win!
What do you like best about the product?
The various speakers especially from IBM. A strong panel explaining exactly the process to implement, and why CDP are so important moving forward and scaling.
What do you dislike about the product?
I'm absolutely gutted I didn't win a pelaton. jk. Fabulous event .
What problems is the product solving and how is that benefiting you?
scaling a startup doesn't happen without strong analytics, segmentation and a CDP like Segment.
Easy integration with thir-party applications
What do you like best about the product?
Segment is a tool that has made it easier for us to integrate customer data with third party tools with minimal development costs.
To do this, Segment includes an extensive catalog of predefined destination.
The support provided by Segment is very fast and efficient.
To do this, Segment includes an extensive catalog of predefined destination.
The support provided by Segment is very fast and efficient.
What do you dislike about the product?
I think the cost of the tool is especially high.
What problems is the product solving and how is that benefiting you?
It allows us to have all the behavioral information of the entire company in a single system (ease of operation, reprocessing of data to different destinations, near real time processing, etc.).
Recommendations to others considering the product:
Segment is a tool that has made it easier for us to integrate user behavior data with third party tools with minimal development costs.
The support provided by Segment is very fast and efficient.
The support provided by Segment is very fast and efficient.
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