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Save weeks if not months on future marketing software integrations
What do you like best about the product?
Tag once, integrate with hundreds of different marketing platforms—no need for a costly integration project with engineers and product teams.
What do you dislike about the product?
Expensive but worth time savings if you can afford it. It will end up paying for itself in labor costs with a few integrations.
What problems is the product solving and how is that benefiting you?
Prevents lock-in and migration challenges from moving from one platform to another—all your data in one place.
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Segment is an ultimate tool in the area of product data management
What do you like best about the product?
The best advantage of using Segment is that it allows you to connect with hundreds of advanced tools, starting from analytics, through email marketing, and many more in the easiest possible way. You do not have to worry about anything in the area of data management once your Segment is implemented
What do you dislike about the product?
I would love to have an opportunity to extract the data directly from segment environments, right now we are doing that using some other tools, but that would be a great enhancement
What problems is the product solving and how is that benefiting you?
I do not have to worry about anything in the area of data management, there is no need to integrate anything and ask developers for support, which is a great advantage. Moreover, segment helps me to test events and control whether are there any troubles in the area of events triggering or storying
Recommendations to others considering the product:
A top-notch product that resolves the majority of problems in the area of data management and integrations with external tools
A Great Tool
What do you like best about the product?
We wouldn't be able to run our company if it weren't for Segment. Segment allows us to easily track our performance, analyze results and share them with our organization.
What do you dislike about the product?
Segment support could be more responsive. There have been several occasions when we have reached out and the delayed response can add up. I would recommend a more robust helpline.
What problems is the product solving and how is that benefiting you?
We are a growth-stage company currently in pursuit of our Series B. We utilize Segment to analyze our company performance.
Great product, excellent service
What do you like best about the product?
The level of service Segment provides, as defined by their response times and quality of service, is fantastic.
What do you dislike about the product?
Their pricing model. It doesn't account for bots and fake traffic.
What problems is the product solving and how is that benefiting you?
It enables us to easily integrate and manage tools that leverage our central data infrastructure.
Making the data engineer life easier
What do you like best about the product?
Pipe all the data from ingestion to datalake with ease and control. Make the data team super productive.
What do you dislike about the product?
Could be a little cheaper given the technology has improved and become cheaper too.
What problems is the product solving and how is that benefiting you?
A single place to ingest all apps behavioural data. Send to almost anywhere and free the teams to use the data.
Good solution, not perfect
What do you like best about the product?
Lots of cloud-based integrations, easy to use, best JS instrumentation so far
What do you dislike about the product?
Hard to integrate with custom destinations, impossible to directly hook up to Hadoop or Oracle (traditional DW solutions)
What problems is the product solving and how is that benefiting you?
User data collection, analytics, instrumentation
Good enough to handle major tracking
What do you like best about the product?
The platform is very effective and practical and also has a great UI and I can find all required settings easily. Also setting up the frontend code is clear
What do you dislike about the product?
The only thing I can mention is pricing strategy which could be better and somehow more fair for startups and new companies
What problems is the product solving and how is that benefiting you?
Tracking user activities and customer data analysis
Great tool for capturing user information and behavior and passing them to hundreds of tools.
What do you like best about the product?
It's a great tool, powerful features, easy to use, integrates with many tools, can't be missing from your marketing tech stack.
What do you dislike about the product?
It would be great to have more video and hands-on tutorials on youtube.
What problems is the product solving and how is that benefiting you?
Measuring customers behavior and sync it to the rest of the tools in my stack.
Recommendations to others considering the product:
It's a great tool, and it has a free forever plan! It worths trying. You'll find out that it upgrades your entire marketing stack and gives you more options to improve your business.
Great plumbing and foundation to build out our first party data.
What do you like best about the product?
Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial.
What do you dislike about the product?
Lack of Cloud Data Sources for ERP/PIM related work at the moment. They have done well adding "functions" to ease any custom event implementations
What problems is the product solving and how is that benefiting you?
Connecting our silo'd customer information and building a much more efficient data warehouse than we would have been able to accomplish if we rolled our own.
Simple and intuitive
What do you like best about the product?
Make something complicated and messy to simple and organized
What do you dislike about the product?
handling all duplicates event and retrocompatibility
What problems is the product solving and how is that benefiting you?
We follow our customer when they use our product to send to integrations we setup
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