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Twilio Segment

Twilio Segment | 1

Reviews from AWS Marketplace

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External reviews

547 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Sports

Overall good experience

  • August 04, 2021
  • Review verified by G2

What do you like best about the product?
UI interface for accesing data collected, easy and effective
What do you dislike about the product?
Sometimes I miss documentation about specific features of segment
What problems is the product solving and how is that benefiting you?
Main benefits is understanding how user interacts with our product
Recommendations to others considering the product:
I recommend to filter as much as possible and think structure of data receiving


    Computer Software

Best solution to integrate multiple tools

  • August 04, 2021
  • Review verified by G2

What do you like best about the product?
Very easy integration and its interface to manage, its very simple and easy to use.
The debug mode helps to troubleshoot issues at the first place
What do you dislike about the product?
nothing as such, till now we are using it on all sites and did not face any issues
What problems is the product solving and how is that benefiting you?
We are integrating other tools like mixpanel, full story, iterable etc. We don't need to add integration of these other tools to the site but we can directly add it in segment on the fly
Recommendations to others considering the product:
Segment is a good tool to avoid multiple integrations, and it provides its API and functions by which you can extend the use


    Human Resources

Segment help business to collect data in single place

  • August 04, 2021
  • Review verified by G2

What do you like best about the product?
* Quite easy to integration
* Supports many platforms
* Documentation is easy to understand
What do you dislike about the product?
* Not easy to map different platform users, we always have double user count just due to the identity is different
* Dont know how to do data protection
What problems is the product solving and how is that benefiting you?
We use Segment to collect the different sources of data for analysing, is much easier compare to define the data collection ourself, and different stakeholder can create different reports based on their interest
Recommendations to others considering the product:
If you trying to collecting different data from different platform, not matter what kind of data type it is, Segment is a good choice, is easy to setup and support many platforms.


    Zhi Ming G.

No engineers? No problem!

  • August 04, 2021
  • Review verified by G2

What do you like best about the product?
Being able to syndicate data to all your downstream tools is incredibly useful but what makes Segment work is their customer support team.
What do you dislike about the product?
Unfortunately, Segment does not do session tracking which has meant that we have to use native functions from other tools that aren't transferrable across other tools.
What problems is the product solving and how is that benefiting you?
We have saved 100s of hours in engineering time, empowering marketers to get tools set up within minutes.
Recommendations to others considering the product:
Spend a little time to get it right the first time and you're set for awhile. It's worth the time.


    Financial Services

Best tool for user data tracking

  • August 03, 2021
  • Review verified by G2

What do you like best about the product?
- Numerous integrations with different sources make it very easy to integrate with our various frontends and backends.
- The platform is straightforward to use.
- Free plan is suitable for startups or individuals who want to try the platform.
What do you dislike about the product?
- Some integrations can have certain limitations that are hard to control.
- The price can go up considerably if you have a big project.
What problems is the product solving and how is that benefiting you?
- Low effort and little developer time are needed to add new integrations.
- Centralized way of managing user data and identifying users across different products/frontends.
Recommendations to others considering the product:
Segment is the best data tracking tool I have found so far. Its ease of use and up-to-date, and easy-to-set-up integrations make it one of the best solutions out there.


    Antonio L.

Amazing Customer Data Platform but needs to improve on external sources data connectors

  • August 03, 2021
  • Review verified by G2

What do you like best about the product?
The Personas feature of Segment allows you to understand the whole customer journey on multiple devices a lot better.
What do you dislike about the product?
Data connectors to external sources are quite unflexible and worse than competitors.
What problems is the product solving and how is that benefiting you?
Without Segment, we wouldn't have been able to put together a reliable marketing attribution modeling given how many devices customers use nowadays and how long their buying periods are. Segment covers those gaps


    Computer Software

Essential to our team

  • August 03, 2021
  • Review verified by G2

What do you like best about the product?
Our team uses Segment to streamline our data flow from internal systems to our marketing automation platform (and beyond). It does an excellent job of giving us more control over our data, more visibility into the pipeline, and allows us to segment users into various audiences efficiently and quickly.
What do you dislike about the product?
I don't have much to complain about when it comes to Segment - typically, any hiccups I experience are ultimately traced back to other services we use.
What problems is the product solving and how is that benefiting you?
Using Segment events has significantly improved our ability to pivot quickly and target specific, unique audiences with relevant messaging.


    Gad L.

Great platform for connecting multiple platforms in a blink of an eye

  • August 03, 2021
  • Review provided by G2

What do you like best about the product?
The huge catalogue of services, and the ease in connecting them
What do you dislike about the product?
There are some advanced platforms that are missing
What problems is the product solving and how is that benefiting you?
I can connect a new service in less than 5 minutes, and I don't have to change my code


    Emma K.

Senior Product Analyst

  • August 03, 2021
  • Review provided by G2

What do you like best about the product?
I find it helpful that your support staff is so quick to respond
What do you dislike about the product?
I dislike that it's hard to find things in segment
What problems is the product solving and how is that benefiting you?
we are figuring out what are users do and what behaviors are affected by our launches


    Computer Software

Solid platform, although very expensive.

  • August 03, 2021
  • Review provided by G2

What do you like best about the product?
Product is solid and easy to use. Nothing to complain here.
What do you dislike about the product?
Pricing structure and add ons make the costs prohibitive for some customers.
What problems is the product solving and how is that benefiting you?
Helps us track product interactions with one snippet and send everywhere.
Recommendations to others considering the product:
Take a look at a few others, have a clear perspective of how pricing works.