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Twilio Segment

Twilio Segment | 1

Reviews from AWS Marketplace

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External reviews

547 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Zach S.

Powerful, and necessary foundation to product data

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
The segment provides consistent service and is easy to implement with a moderate amount of planning from a team. They have productized a robust foundation for groups looking to set their teams and systems up for success.
What do you dislike about the product?
By utilizing Segment you inherently become entrenched in the product itself. Taking a step backward would be a bit of challenge after usage. Thankfully Segment has become a reliable and foundational part of our operations.
What problems is the product solving and how is that benefiting you?
Unified data, and establishing a framework with how we gather and classify data. We also utilize Segment to feed data to in-app messaging product Appcues and application analytics platform, Amplitude.


    Financial Services

Solved a real problem

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
When starting a new business, its key that we do not waste precious development time on building things that have already been built before. Segments integrations make things easy and fast.
What do you dislike about the product?
It can be quite expensive however there is a free tier which is quite generous and when you factor in development costs for manual integration the pricing becomes more competitive.
What problems is the product solving and how is that benefiting you?
Fast integration with minimal code.
Having a single central store for all events data ensuring that we do not duplicate our data unnecessarily on multiple platforms.


    Furniture

Segment is great and super cool

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
I like that we can add other integrations with no code. I also like that the frontend integration with google analytics was a seamless swap.
What do you dislike about the product?
It felt super easy to accidentally go over our MTU's. But once we figured out why we were going over our MTU's, it wasn't that bad.
What problems is the product solving and how is that benefiting you?
All of our data gets funneled through Segment. Frontend events, backend events, even other data that we want to funnel into our data lake for analytics.


    Computer Software

Segment non-technical

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
Segment data is verifiable against dispersed system data - it's generally in agreement with what I expect from the data.
What do you dislike about the product?
The data required some onboarding to be able to understand how to use it.
What problems is the product solving and how is that benefiting you?
I've not experienced any significant problems with Segment directly.


    Computer Software

Used segment for UI usage tracking

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
I liked the UI was easy to use. Also we did have an script to push data from UI.
We used to track every easily the customers UI usage and it was super useful for Product Managers
What do you dislike about the product?
Nothing! I liked it.
I liked the idea of having multiple sources to push the data to!
What problems is the product solving and how is that benefiting you?
Track usage of UI which we never understood clearly how clients were using us


    Entertainment

Segment - Middleware for your data

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
Segment offers so many plugins and connections with valuable software for many different industry types.
What do you dislike about the product?
It was not particularly easy to learn, but once you get used to the UI configuration, it becomes second nature.
What problems is the product solving and how is that benefiting you?
We are bringing data from multiple sources into one platform with Segment acting as the middleware for this execution.
Recommendations to others considering the product:
Review the product with someone technically familiar with data and data source integrations before taking on the responsibility of setting up your Segment account.


    Financial Services

Review Segment

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
The ability to centralize all data in the same tool is the best. You can forget about setting so many different tracking tools and pixels in your web or app
What do you dislike about the product?
The user interface can be a little unintuitive, and sometimes it gets stuck, so we have to reload the page several times.
What problems is the product solving and how is that benefiting you?
It helps us track product interactions with one snippet and send them everywhere.


    Computer Software

easy to set up, easy to update, easy to analyze

  • February 08, 2022
  • Review verified by G2

What do you like best about the product?
great api documentation for implmentation
easy to use platform
easily integrated with other apps like amplitude
great store of information for product insights
What do you dislike about the product?
none that come to mind off the bat
the UI is great for debugging while implementing and general overview of events
would be cool to have stronger visual analytics within segment instead of integrating with another platform
What problems is the product solving and how is that benefiting you?
product insight for what features get used how often
keeping analytics of user actions to be used for troubleshooting and investigating reported behavior
customer actions, seeing what individual customers are doing so implementation managers can advise with that insight


    Internet

Best CDP tool

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
I used Segment for our product, and it is easily the best tool to capture the customer/user data. It is simple, organized, and helpful in integrating with multiple data sources.
What do you dislike about the product?
I really can't think of any at the moment. I guess more resources differentiating each type of calls could be added to Segment University so anyone using Segment get clarified.
What problems is the product solving and how is that benefiting you?
We captured customer data using segment that helps organize them better. Connects to/fro multiple sources.


    Computer Software

Good UI tracking

  • February 08, 2022
  • Review provided by G2

What do you like best about the product?
Easy to read documentation/walkthrough. Robust UI JS library. Full-fledged dashboard to understand customer behavior.
What do you dislike about the product?
Lack of tutorials. Lack of mentions in leading UI/JS conference.
What problems is the product solving and how is that benefiting you?
Understanding customer behavior, and tracking for bugs/errors that slipped into prod.