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Easiest way to manage cross channel customer data
What do you like best about the product?
Segment has standardized connections to the platforms that we advertise on.
What do you dislike about the product?
Setup for Segment can be a bit tricky and their support team is lacking
What problems is the product solving and how is that benefiting you?
We're using Segment as a single point of data management between platforms. It's easy to onboard new destinations as we expand.
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Easy to use
What do you like best about the product?
User friendly, Interactive, Easy to use.
What do you dislike about the product?
Sometimes the site take little longer to load.
What problems is the product solving and how is that benefiting you?
We use segment for tracking with amplitude. By following users' data, we have good insights into their interests.
Segment, a excelent tool
What do you like best about the product?
Possibility for all existing platforms.
Cloud data collection.
Customer segmentation.
Explanations and step by step of how each task is carried out
Cloud data collection.
Customer segmentation.
Explanations and step by step of how each task is carried out
What do you dislike about the product?
You do not have the possibility to choose the language of the website.
The limitation of having to choose an account type.
Some destinations are incompatible with some sources.
The limitation of having to choose an account type.
Some destinations are incompatible with some sources.
What problems is the product solving and how is that benefiting you?
Segment, a marketing tool that helps you centralize all data and analytics from any site or app, avoiding time-consuming integrations.
Recommendations to others considering the product:
The connection mode is through the internet.
Connection mode and platforms may be incompatible with the destination.
Connection mode and platforms may be incompatible with the destination.
Segment is just great
What do you like best about the product?
A very nice overlook (great interface), ease of set-up, working without problems, quick troubleshooting.
What do you dislike about the product?
Not all needed sources, blocking of web tracking for some users.
What problems is the product solving and how is that benefiting you?
Getting data from multiple sources into multiple destinations especially into the DWH.
Great way of making your individual tools talk to each other!
What do you like best about the product?
Segment is a vital addition to our business. We work in a very data driven way, and without Segment, we couldn't be nearly as efficient as we are today.
What do you dislike about the product?
Not always to most intuitive UX, but better than the competition out there.
What problems is the product solving and how is that benefiting you?
Data sharing between different dashboards and tools.
very nice integration and data transformation tool
What do you like best about the product?
easy integration with third-party and various cloud function.
What do you dislike about the product?
there is no such thing about disliking ,
What problems is the product solving and how is that benefiting you?
integration between data source and business destination tool.
Useful analytics information tool
What do you like best about the product?
Easy to use dashboard, simple api library sdk for javascript.
What do you dislike about the product?
Documentation is a bit spread out and sometimes tricky to navigate.
What problems is the product solving and how is that benefiting you?
Frontend user interaction tracking on website UI as an event analytics sending tool.
Really useful and highly recommended
What do you like best about the product?
It is the Best way to unify your analytics
What do you dislike about the product?
Debugger could keep track of more history
What problems is the product solving and how is that benefiting you?
Basically all questions from analytical standpoint
Recommendations to others considering the product:
Just try it out!
Seems good.
What do you like best about the product?
Segment is a very powerful platform, with core products and additional add-ons that extend that functionality. It seems well designed and engineered. We're getting more actionable customer data than ever before. Also, great tools for ensuring data hygene right at the point of entry into our stack.
What do you dislike about the product?
As with any integration, there are challenges that vary depending on your entire ecosystem. We are currently only leveraging a small portion of Segment's power because of other legacy systems. So think though your stack holisitically before counting on all the things Segment CAN provide. Not Segment's fault, per se, but an important caveat.
What problems is the product solving and how is that benefiting you?
We needed better visibility on customer interactions for both content development and growth marketing. Segment gives us that, and helps us ensure that new data from new sources is clean.
Recommendations to others considering the product:
Think though what capabilities Segment will have in YOUR tech stack. There may be limiting factors beyond Segment.
Segment is the motor that powers the world!
What do you like best about the product?
We can track user traits and behavior on our platform instantly, and we can integrate this data across a variety of cloud-based platforms! We pair this data with information collected from our user-created content database to create a visual landscape of how users are engaging with our platform.
What do you dislike about the product?
I would love to see Segment's testing tool capture more than just the last few minutes of activity --- it would be great to have a version of the tools that provides a searchable log so that we can review our metrics in more detail.
What problems is the product solving and how is that benefiting you?
We use Segment to view events on our platform that we cannot otherwise view from our standard platform tools. We can combine information about our customers across multiple systems and learn more about their needs.
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