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Changes the way marketing teams work
What do you like best about the product?
I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions.
What do you dislike about the product?
I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up.
What problems is the product solving and how is that benefiting you?
1. missing data. benefit = better decisions
2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics.
2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics.
Recommendations to others considering the product:
1. Be clear what you want to track and don't track everything
2. Allow time for devs/eng to read documentation before even implementing
3. Understand what destinations/sources you will use and if they are ready to use out of box
2. Allow time for devs/eng to read documentation before even implementing
3. Understand what destinations/sources you will use and if they are ready to use out of box
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Best Data Platform for all your needs
What do you like best about the product?
I am a Product Manager and Segment makes it extremely easy for nontechnical folks to access the platform and do what they need. A lot of times, the debugging tool or their new Protocols tool is useful for me to see how data flows from one platform to another.
What do you dislike about the product?
The only thing that comes to mind here is trying to improve the health of the data across all the different sites. Naming conventions can be problematic and having a solution built into Segment would be ideal.
What problems is the product solving and how is that benefiting you?
- Data Tracking
- Naming Event, Screen, Identity, & Page calls
- Naming Event, Screen, Identity, & Page calls
Fantastic platform
What do you like best about the product?
The GA/GA4 destination, easy to setup and guarantees standardisation across different domains with clean data.
What do you dislike about the product?
The UI, especially with GA4 mapping. This needs fixing
What problems is the product solving and how is that benefiting you?
Actionable insights
Segment API
What do you like best about the product?
The personas API on Segment has made it easy to retrieve, observe and manage events.
What do you dislike about the product?
Some of the documentation of the API is hidden or confusing, for instance how to set the posted user id type parameter in the events API endpoint.
What problems is the product solving and how is that benefiting you?
I have been able to retrieve data and show it on an admin panel.
Segment Is The Ultimate CRM Partner
What do you like best about the product?
Segment has been the crux of our ability to track the actions of users on our site that enables paid advertising to have a full-funnel marketing approach. Being able to connect multiple digital platforms such as Facebook, Google, Snapchat, Tik Tok, Bing, and many others, has given us the ability to target (and suppress) individuals who have taken key actions on the platform for us to get them to convert.
What do you dislike about the product?
I can't think of anything I dislike about Segment.
What problems is the product solving and how is that benefiting you?
1) Audience creation & deployment
2) Top to Bottom funnel marketing strategies
3) Tracking step by step actions across the site
4) Sending 1P data to multiple publishers and tools we use on a daily basis for tracking membership acquisition
2) Top to Bottom funnel marketing strategies
3) Tracking step by step actions across the site
4) Sending 1P data to multiple publishers and tools we use on a daily basis for tracking membership acquisition
Segment Helps Marketers Access & Activate Customer Data
What do you like best about the product?
The pre-built integrations with marketing, data, and analytics platforms make it easy for marketers to use the platforms to set up integrations versus needing engineering resources for every integration request.
What do you dislike about the product?
Some of the features are less intuitive, like tracking protocols; it's unclear sometimes in the platform what's 'required' versus what just helps make your data better versus what might not be helpful from a marketing perspective.
What problems is the product solving and how is that benefiting you?
Segment is helping our clients organize and collect data from disparate sources and activate that data in marketing platforms; this is crucial as we enter a 'cookieless future' where we rely more on customer PII more than ever.
Customer Data Platform
What do you like best about the product?
Segment is great for being able to both visualize and control the flow of customer data throughout your various integrations
What do you dislike about the product?
Support Agents are often unhelpful when reporting feature gaps
What problems is the product solving and how is that benefiting you?
We wanted to know the full picture about the customer and centralize their data for use in various integrations
Excellent CDP for clickstream event tracking, and data routing
What do you like best about the product?
Ease of implementation with analytics.js library. Long list of Source and Destination integrations that can be enabled with a click of a button. Personas product is a huge value add to create a customer profile graph.
What do you dislike about the product?
The Protocols and Personas setup and onboarding process require a significant amount of setup and team training time.
What problems is the product solving and how is that benefiting you?
We are able to track customer interactions across dozens of different clickstream sources, as well as third-party SaaS solutions. This reduces the amount of integration, ETL and data movement code we have to write and maintain ourselves.
What more could I ask for?
What do you like best about the product?
Segment is the industry-leading CDP for a reason. It's incredible.
What do you dislike about the product?
The only major downside to using Segment is the cost. The more that we scale, the more it will cost. It essentially acts as a tax on all of our growth efforts unfortunately.
What problems is the product solving and how is that benefiting you?
Segment effectively replaces some full-time headcount for us. Instead of building and maintaining our own analytics infrastructure and having to manually integrate with all of our other SaaS providers, Segment makes it all a piece of cake.
Amazing tool for marketers and product teams alike!
What do you like best about the product?
Segmenr grants product and marketing teams greater autonomy to control the experiences they wish to create for users/customers. After our initial integration with Segment, our marketing team's productivity has increased drastically.
What do you dislike about the product?
Continued development for their B2B data structure (accounts) is needed. Would love to see these accounts build deeper integrations into major destinations (Iterable/Braze, etc).
What problems is the product solving and how is that benefiting you?
CRM database architecture: massive increase in efficiency and autonomy for marketing team
Real time events: increased conversion for triggering user experiences in near realtime.
Real time events: increased conversion for triggering user experiences in near realtime.
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