My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.
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Amazing platform, partner and superb customer service and account team!
What do you like best about the product?
We have been using Tealium for years now and we are happy customers. The online training courses and onboarding process is amazing. They are the very first ones who introduced first party data strategies and they are still the best ones. Our account and customer success teams have been so caring and understanding and took care of us.
What do you dislike about the product?
Not a dislike but just a request. I would like to see how Tealium can also think of retention channel integration aside from advertising and digital media channels.
What problems is the product solving and how is that benefiting you?
Tag management, consent management and soon CDP
Tealium - great for tracking visitors and audiences
What do you like best about the product?
Tealium is reliable and scales well to track our visitors and allows us to put our best foot forward when reaching them.
What do you dislike about the product?
So far so great! We have not run into any significant negatives yet.
What problems is the product solving and how is that benefiting you?
Tracking customer interactions and trends.
Best Product Experience hands down.
What do you like best about the product?
functionality is unlimited, the options to active and create audiences is endless
What do you dislike about the product?
no concurrency, we have 10 agencies working in the platform
What problems is the product solving and how is that benefiting you?
creating new customer activation opportunities
The capabilities, integration support, and product knowledge from Tealium are excellent
What do you like best about the product?
Centralizes our data as one source of truth and allows us to activate it
What do you dislike about the product?
It’s a big lift to integrate but worth every effort
What problems is the product solving and how is that benefiting you?
Data access, provides efficient activations and relevant consumer communications
Great implementation & team
What do you like best about the product?
The capabilities in the software and the knowledge the Tealium team brings to the table.
What do you dislike about the product?
I wish training portal had more automotive specific documents.
What problems is the product solving and how is that benefiting you?
Ad suppression. Service schedule abandonment.
A great software for users looking to do a lot with their data
What do you like best about the product?
I like that I am able to manage all my data in one central place. Allowing me to make informed decision and manage all data to vendors.
What do you dislike about the product?
The interface is a little lacking in terms of workflow. The ability to have more than one tab would help increase being able to work with multiple features at the same time.
What problems is the product solving and how is that benefiting you?
We primarily use it as a tag management/CAPI solution for the businesses needs.
Great solution for data and tag management
What do you like best about the product?
We have been using Tealium for ver 10 yrs. We started using them for tag management and have moved on to event stream. The TiQ tag management tool has been great to use and has allowed us to easily manage tags across 30 plus sites. We just started implementing Event Stream to capture more data server side and expect that to help us improve our data and analysis.
What do you dislike about the product?
Not many downsides since we have been working with tealium aside from a few support issues and broken tools all which were resolved quickly.
What problems is the product solving and how is that benefiting you?
Easy tag management and server side data
It’s great
What do you like best about the product?
Easy of use with close to no code to be deployed
What do you dislike about the product?
It is good to pint any issues but there are some
What problems is the product solving and how is that benefiting you?
Tag management
True CDP
What do you like best about the product?
I have been working on Tealium and some other CDPs for almost 3 years now. The ease of use and the options that Tealium provides is something that other platforms are still trying to evolve. The data connectivity both up-stream and down-stream, the ease of building audiences through the attributes is just great in Tealium!
What do you dislike about the product?
There is a learning curve to their platform, but once you know it it's easy
What problems is the product solving and how is that benefiting you?
Tealium helps us connect all of our data.
Is super easy for anyone to learn its functionalities
What is our primary use case?
What is most valuable?
Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.
What needs improvement?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful.
There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for four years. My company has a partnership with the tool.
What do I think about the stability of the solution?
I have not seen many issues in terms of stability in the product. The product is like a copy-paste tool when we use it. We use the copy-paste part for moving the build from test to prod or from prod to test, during which I have observed some breakages. It is working on Google Chrome, and it has nothing to do with what I have in my system. It is accessible from any device. I just need my single sign-on logins, and I am good to go.
What do I think about the scalability of the solution?
Over 100 people in my company use Tealium.
How are customer service and support?
I connected with Tealium's support team a few times, and they were super helpful.
How was the initial setup?
There are some other people in my company who are involved with the installation process of the product, but there is nothing much in it since it is a cloud-based product that we are using through Google Chrome. The admin team takes care of the access, and I am just a developer.
The solution is deployed on the cloud. I use the tool on Google Chrome.
What's my experience with pricing, setup cost, and licensing?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out.
We try to do the development that my company does with minimal events. That is what our company asks us to do so that we can reap the benefits of price. I can say the tool is not too costly. We chose the tool because it offers security. Over Salesforce's CDP solution and Adobe's CDP product, we chose Tealium's CDP tool because we use multiple things, and not everything comes from a single provider, making Tealium's cost less compared to other tools. Tealium comes with tag management.
Which other solutions did I evaluate?
My company chose Tealium Customer Data Hub because it has guidelines intended to offer more data privacy. My company is in a sector where our user data is very important, so it should be very secure. The product comes with some security tools.
What other advice do I have?
I recommend the tool to others, especially if they are into personalized marketing automation area.
The product is super easy for anyone to learn.
I rate the tool an eight out of ten.
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