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Empowering marketing and business to accelerate customer growth
What do you like best about the product?
We use Tealium IQ to manage thousands of our marketing pixels and build customer segments for optimizing our customer growth. Before we implemented Tealium, it was a long, arduous process to keep marketing data up-to-date across our site. With Tealium IQ, we have moved ownership to our marketing and martech teams, which empowers them to track, update, and optimize our media efforts.
What do you dislike about the product?
With any new service, it takes time to properly audit our current pixel implementation, write up scalable specs, and prioritize the work within our dev backlogs. However, once we got Tealium implemented, we've accelerated our tag management, and have given much needed time back to our tech teams.
What problems is the product solving and how is that benefiting you?
We've solved the manual task of having to add/remove/manage pixels, giving time back to our tech teams.
Recommendations to others considering the product:
Analyze the time it takes to manage your current tracking pixels and data. I guarantee the initial investment will pay off in multitudes.
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Easy way to manage our web site tag integrations
What do you like best about the product?
Tealium allows us to easily manage what tags load on what pages in a GDPR compliant manner.
What do you dislike about the product?
The current GIT integration of tagging code is fairly primitive.
What problems is the product solving and how is that benefiting you?
Keeping the trust of our customers with respect to the data we collect and share with out partners.
Tealium unified view
What do you like best about the product?
I love how tealium helps to unify the data very easily,give a holisitc view and understand the data at a very detailed level
What do you dislike about the product?
Tealium IQ does not catch easily the errors. just like JS extensin other extension should be more robust
What problems is the product solving and how is that benefiting you?
Effective and easy tagging events
Easy to use yet powerful
What do you like best about the product?
Open platform with tag templates for most martech vendors. Flexibility with using extensions to provide solutions specific to our business.
What do you dislike about the product?
The interface can have a better sorting since most of it it's in a row form.
What problems is the product solving and how is that benefiting you?
It powers most of our martech solutions and it's easy to use and maintain.
Outstanding Centralized TMS Platform
What do you like best about the product?
Simply the BEST in class platform with BEST in class support.
What do you dislike about the product?
There is nothing I dislike about the platform.
What problems is the product solving and how is that benefiting you?
Global digital marketing in the Pharmaceutical industry.
Great product
What do you like best about the product?
Ease of use with a variety of tagging strategies
What do you dislike about the product?
Hard to learn in the beginning but once trained easy to use
What problems is the product solving and how is that benefiting you?
Speedier deployments
Makes global expansion a breeze
What do you like best about the product?
When we moved from our old tag management solution to tealium, we quickly discovered the ease with which we can expand globally. With over 400 sites, our focus was/is global governance and speed to market- and with tealium we were able to rapidly expand and implement the tag management solution.
What do you dislike about the product?
There's not much i dislike about the tool. We are amidst the rollout of another tealium product (audience stream) and have chosen to go down this venture because of the success we're seeing with IQ.
What problems is the product solving and how is that benefiting you?
The benefits we've seen are routed in the ability to centralize global governance and consistency.
Easy to Use, Easy to Access Daa
What do you like best about the product?
I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now.
What do you dislike about the product?
No real problem areas, it works great for us. There was a brief bug where the audience connector to Facebook wasn't working as expected, but that has since been resolved.
What problems is the product solving and how is that benefiting you?
We are stitching across offline and online marketing channels for detailed and full-funnel attribution to optimize our marketing spend. We're also personalizing the experience on the site based on audiences -- starting with geography, and getting more advanced.
Automating customer interactions with AudienceStream and measuring for success!
What do you like best about the product?
AudienceStream offers up an easy to use interface to set up custom segments to enhance your customer targeting. After configuring data sources with your desired actionable data points, it is a breeze to create audiences based on behavior. AudienceStream is THE one-stop shop to centralize your data and activate your audiences in real time through your existing MarTech stack.
What do you dislike about the product?
If you have a technical background, in all aspects AudienceStream is the next best thing since sliced bread! If you don't have a technical background the initial configuration can be challenging, however, this is the case with any platform implementation. Once configured properly a growing user base of analysts can really take the reins and soar with the platform.
What problems is the product solving and how is that benefiting you?
AudienceStream is solving a growing number of business questions every day. Within the platform, we are able to target the right audiences at the right time with the right action. We are able to re-engage our readers and drive them back to our sites, measure the most successful touchpoints for a given segment, and ultimately drive our target conversions.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Initially, we implemented the basics like retargeting on offsite channels to drive return visits. We are currently in the midst of building multi-channel campaigns to drive online orders. And just around the corner, we are planning to deliver customized onsite messaging and personalized experiences on our site in real time.
Recommendations to others considering the product:
Invest the upfront time to design and architect your solution with Tealium. While the platform can basically do anything, attempting to connect every platform and do everything at once has the potential to lead to disastrous results. Start small, iterate on measurable success, and grow the complexity of your platform with a clear end game in mind. If you follow those steps you are certain to be successful and see returns on your investment in no time.
Real, useful results
What do you like best about the product?
It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary.
What do you dislike about the product?
There's a lot of capability so that can be a little overwhelming at first
What problems is the product solving and how is that benefiting you?
Kind of like it says on the package, we're using it to better target our audiences by defining them and leveraging AudienceStream to learn about them.
Recommendations to others considering the product:
Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish.
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