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Tealium all around is very helpful, engaged and cares about the outcome.
What do you like best about the product?
It's robust, yet simple enough that you can get started right away. They have been eager to help with new features and creating helpful recommendations. The user interface is well organized and you can spend as little or as much time in it as you want, but you will see benefit to a thought out plan.
What do you dislike about the product?
Sometimes finding what is linked to a particular attribute, tag or extension can be difficult. A flow chart of how all things are linked would be nice, but also may not be worth the effort if it takes away from the overall product. This would allow users to easily identify what is in use and what isn't to potentially deprecate anything that may not be applicable anymore.
What problems is the product solving and how is that benefiting you?
We have been able to retarget customers easier when they abandon carts, even when we don't know them. We are also able to make better recommendations in a timely manner. We currently operate under a two domain system where our transactions come from one domain, but customers typically come to another initially and Tealium helps to stitch those sessions together so we can see the path of our visitors.
Recommendations to others considering the product:
To get the most out if it you should have a plan of what you want in order to implement that from the beginning. Gather more data and not less. I realize plans change, but if you gather more in the beginning you'll be able to use that later.
Tealium is a great manager for all your marketing efforts
What do you like best about the product?
Tealium is a flexible platform that enables us to manage all our marketing tags in one platform. It has great integration with all our partner companies, and the marketing team can easily implement campaigns with little tech/eng assistance.
What do you dislike about the product?
The amount of javascript required to do some basic campaigns
What problems is the product solving and how is that benefiting you?
We are able to customize messages to audience segments and display them on site, which we've never been able to do before.
TIQ user of two years
What do you like best about the product?
Very customisable and flexible with lots of integrations.
What do you dislike about the product?
Complicated user interface and easy to lose all changes if you don’t save the entire profile.
What problems is the product solving and how is that benefiting you?
Quick deployment of tags without having to go through development releases.
New user
What do you like best about the product?
Very powerful, can link to many different platform and softwares. Neat Ul
What do you dislike about the product?
No AI, have to write JavaScript. Very manual sometimes. Plan to integrate with sitespect to do some ab test
What problems is the product solving and how is that benefiting you?
Email segmentation
Need deep knowledge to make custom changes
What do you like best about the product?
Hosted datalayer, environments use, persistent cookies
What do you dislike about the product?
Concurrent users, e-commerce n forced purchases firing, potentially outdated te,plates, slow for cache to clear
What problems is the product solving and how is that benefiting you?
Single place to deploy tags, blocking certain tags from firing because of bad datalayer implementation by devs
Great experience with tealium tagging
What do you like best about the product?
Ease of setting up tagging and the support received so far is commendable
What do you dislike about the product?
We moved from google tag management and we never had any problems so far
What problems is the product solving and how is that benefiting you?
Setting up the tags to fire the data from our website to adobe analytics. Able to track the site performance effectively with this.
Real-time data access in clicks
What do you like best about the product?
It quick and easy to setup this and took only couple of minutes to setup and access data.
What do you dislike about the product?
When there is error in pushing the data to event hub, there is no concept of retry and the log is not clear too. If we can have retry or store this data somewhere will give more robust solution
What problems is the product solving and how is that benefiting you?
This will help us with real-time personalisation and messaging to the customers realtime
Works without major issues
What do you like best about the product?
Simplicity and documentation - easy to follow and deploy
What do you dislike about the product?
Data lands with ‘body’ field as binary, need extra processing to present it as JSON
What problems is the product solving and how is that benefiting you?
Make data available for ad-hoc analysis
Very good
What do you like best about the product?
The way you can customise tags and variables to exactly fit a campaigns needs
What do you dislike about the product?
It takes a while to learn. There is a lot to get your head around in the beginning
What problems is the product solving and how is that benefiting you?
Tracking campaigns effectively
Really good, limited use so far
What do you like best about the product?
Easy to navigate and gather customer insights
What do you dislike about the product?
Can be slow and requires time to become familiar with terms
What problems is the product solving and how is that benefiting you?
Ability to see customers activity
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