The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well.

The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly.

We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.

I have been using the solution since 2018.

Over the last six years, there have been three cases where users couldn't log in to their accounts for various reasons. However, it was always resolved quickly.

The product is extraordinarily scalable. Customers can scale into a new pricing tier with a phone call. Tealium offers various products suited to certain industries. The migration process is seamless. If a pharmaceutical company starts out with a standard Tealium product but likes the exclusive features available in Tealium for Pharma and decides to upgrade, the migration process is very smooth.

The customer support people are never farther than a phone call or email. They respond very quickly. I've never had them not fix something. The resolutions are always exactly what we need. At Mattress Firm, our most important days were the holiday weekends. We had the biggest sales. One of my developers configured something incorrectly during those days. It was very easy to submit a support ticket to Tealium. Within an hour, somebody called me and had it fixed. It was on a holiday weekend. They have extraordinary support.

If we mess up something and need one of Tealium’s engineers to configure it, it will come under additional support hours. It has a very good value. It's far less expensive than sorting something out ourselves.

The solution is deployed on the cloud. It also offers a private cloud. I've been involved in over five deployments. The ease of deployment is relative to the support the client gives. I've been a part of deployments where clients don't respond to Tealium questionnaires, don't show up to meetings, or don't provide adequate forecasting or requirements gathering.

Every headache I've encountered has always been on the client's side. It's never been on Tealium’s side. The implementation is smooth sailing when clients are responsive and cooperative, work through the process, and have a good two-way communication channel. It is very easy and quick.

We are consultants. We are the implementers. We do everything. My team configures all of the development. Directly and indirectly, about 15 people are required for the deployment. The team includes quality assurance personnel, account personnel, campaign personnel, developers, and architects.

The pricing is fair. I've been through the implementation process several times. The price is based on event volume. Tealium works very closely with the client to understand their projected event volume. The pricing is based on tiers. There are different pricing categories for different event volumes.

Tealium is extremely flexible with pricing, which is very rare in the industry. If a client chooses a certain tier and needs to extend it, Tealium is fantastic about restructuring the contract to a higher tier without any penalties. I don't know of another provider that does that.

The customer account people are very hands-on. They are amenable to crafting their pricing. The pricing is very fair and transparent. It is easy to understand. It is upfront during the implementation phase. The pricing is very customer-focused.

We did a proof of concept between Tealium and several other market leaders where Tealium's match rate was clearly the highest. Tealium’s connectors are exactly what the client wants. They're all in real-time. They connect very well. They support every industry standard that's out there for third-party connectors. Tealium is a class above all of its competitors.

Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known.

We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.

At Tealium, we handle client requirements by building campaigns. My primary responsibility is configuration and development, including managing audience names. My tasks include configuring, unit testing, and sometimes functional testing, as well as performing some production and go-live activities.

We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.

I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.

I have been using Tealium for two and a half years.

I rate the solution’s stability an eight out of ten.

There were no issues with scalability.

I rate the solution’s scalability a ten out of ten.

The technical support team at Tealium is very useful. If we have any issues and raise a ticket, they resolve them within two to three hours. For really critical issues, it may take up to one day, but it usually takes two to three hours.

The deployment of Tealium was a bit difficult because I had to learn the technology from scratch. However, after understanding it, it becomes pretty easy. Tealium provides documentation that helps with configuration and integration.

It depends on the client's requirements. If they expect less, it will take less time. Usually, smaller campaigns last ten to fifteen days. Depending on the components, we also need to handle configuration and development. We need to do more configuration and development if there are more components. Generally, we can deploy the basic setup in fifteen days, but larger projects can take up to a month.

Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily.

I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles.

It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it

Overall, I rate the solution a ten out of ten.

We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking.

We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile.

For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.

It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements.

For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.

Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.

Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed.

I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.

There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work.

However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available.

Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.

I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.

I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.

Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us.

I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.

In my organization, five core subsidiaries use Tealium.

There is room for improvement because of the response time. It could be faster.

The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me.

But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.

So, some experience is needed to set it up.

It is deployed directly onto the web pages.

It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason.

So, the pricing is cheaper than Adobe. It is fine.

I would recommend it to other, we have recommended it to other clients, and they have opted to use it.

I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.

Overall, I would rate the solution an eight out of ten.

I use Tealium for tag implementation, where I implement marketing and analytics tags on websites and apps. I also use the solution for API integrations or server-to-server integration from clients' web servers to Tealium servers.

Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools.

We did have a couple of incidences where the CDN was possibly not resolving.

I have been using Tealium for seven years.

We did have a couple of incidences where the CDN was possibly not resolving, but Tealium is a pretty solid tool overall in terms of stability.

I rate the solution's stability a nine out of ten.

Around 30 users use Tealium in our organization.

I rate the solution's scalability a nine out of ten.

We do reach out to the Tealium support team for some technical challenges we encounter. The solution's technical support team is very responsive and generally responds within 24 hours.

We used Adobe Launch and Google Tag Manager before using Tealium. We are a service company that services our clients. We onboarded Tealium because our client has decided to move to Tealium.

The solution’s initial setup is very quick and can be done within 30 minutes.

The solution does not require deployment per se. It's very quick and can be set up within 30 minutes. You need to have your Tealium account, which is where you create your profile and environment. Then, you can pull the code to paste on your website, and it's ready to go.

Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code.

Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC.

Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool.

I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool.

Overall, I rate the solution ten out of ten.