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    Amperity Customer Data Platform

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    Sold by: Amperity 
    Amperity is the most comprehensive enterprise customer data platform (CDP) for IT, analytics and marketing leaders of enterprise consumer brands. Our solution takes a comprehensive approach to helping you use your data to serve your customers.
    Listing Thumbnail

    Amperity Customer Data Platform

     Info
    Sold by: Amperity 

    Overview

    Amperity is the only CDP that takes a comprehensive approach to help you use data to serve your customers. Our solutions enable brands to manage customer data and identity, unlock access to a complete customer 360, gain new customer insights, and the tools to turn customer intelligence into personalized customer experiences that create brand loyalty and competitive advantage. Unlike DIY approaches, marketing clouds, data & identity providers, and other CDPs, Our solution offers the power, flexibility, and expertise to meet the unique needs of the enterprise.

    Our products:

    1. AMP ID: Our AI-powered customer identity management provides individual customer identity, householding, anonymous to known linking, hygiene, and standardization.

    2. AMP 360: The modern customer 360 that provides simple, easy data aggregation (no ETL or schema mapping), multiple, flexible databases, real-time access, and 100s of instant and custom attributes.

    3. AMP IQ: The customer Intelligence and Activation Hub that provides predictive customer and product metrics & insights, business planning by customer & channel, ready-to-activate segments & predictive models, and customer & campaign performance measurement and testing.

    4. DataGrid: The fully connected, multi-patented, data infrastructure that powers all our products. Datagrid provides real-time data ingestion at scale, enterprise-grade security and compliance, self-serve change management capabilities.

    Highlights

    • Our solution is powered by the AWS Cloud.
    • We serve a number of AWS customers across all verticals including Travel & Hospitality, Retail, Financial Services, and many others.
    • For custom orders through private offers, proof of concepts, or custom pilots, please reach out to your Amperity AE or bd@amperity.com

    Details

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    Delivery method

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amperity Customer Data Platform

     Info
    Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.

    36-month contract (1)

     Info
    Dimension
    Description
    Cost/36 months
    Amperity Full License
    Amperity full product suite
    $2,750,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    All Amperity customers will have access to pre-sales support, implementation support, post-sale customer support and advisory throughout the partnership. Responses will be provided during normal business hours. bd@amperity.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    50
    In Media & Entertainment, eCommerce
    Top
    10
    In eCommerce
    Top
    10
    In Analytics

    Customer reviews

     Info
    AI generated sentiment from actual customer reviews on AWS and G2
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI-powered Customer Identity Management
    Provides individual customer identity, householding, anonymous to known linking, hygiene, and standardization.
    Modern Customer 360
    Provides simple, easy data aggregation (no ETL or schema mapping), multiple, flexible databases, real-time access, and hundreds of instant and custom attributes.
    Customer Intelligence and Activation Hub
    Provides predictive customer and product metrics & insights, business planning by customer & channel, ready-to-activate segments & predictive models, and customer & campaign performance measurement and testing.
    Fully Connected, Multi-patented Data Infrastructure
    Powers all products, provides real-time data ingestion at scale, enterprise-grade security and compliance, self-serve change management capabilities.
    AWS Cloud-powered Solution
    The solution is powered by the AWS Cloud.
    Behavioral Analytics
    Provides a 360-degree view of user journey and enables answering simple and complex questions about customer behavior
    Cross-Functional Collaboration
    Increases decision quality and velocity with high adoption of the analytics platform across all teams
    Integrated Analytics and Personalization
    Enables continuous innovation with a fully-integrated analytics and personalization suite
    Predictive Segmentation and Recommendations
    Allows creating and pushing behavioral audiences across the stack or taking personalization further with predictive segmentation and recommendations
    Experimentation
    Determines and delivers the best experiences faster with an experimentation solution powered by analytics and customer behavior
    Behavioral Analytics
    Analyze customer behaviors, feelings, and intent at every touchpoint in their journey
    Conversion Rate Optimization
    Take the guesswork out of eCommerce conversion rate optimization and make smarter, faster decisions that drive online sales
    Product Optimization
    Unlock the full picture of user behavior to help product teams find 'aha!' moments and ship better products that maximize engagement and growth
    Insights Visualization
    Empower your team with rich visualizations to help answer the questions internal stakeholders are asking
    Cross-Channel Monitoring
    Monitor behavior across every digital channel including web, eCommerce, and mobile apps

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    52 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Consulting

    It felt too automated and impersonal

    Reviewed on Oct 21, 2024
    Review provided by G2
    What do you like best about the product?
    I'm not sure, I guess you're trying to improve?
    What do you dislike about the product?
    Lack of a human element. I'm not sure why people would need Amperity in the first place.
    What problems is the product solving and how is that benefiting you?
    Amperity is solving the problem of data. Which is a very wide and general thing to say, so it is really hard to explain it.
    Marketing and Advertising

    useful and quite interesting

    Reviewed on Oct 20, 2024
    Review provided by G2
    What do you like best about the product?
    Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and preferences. The data analytics tools help companies stay on trend and identify trends for decision-making.
    What do you dislike about the product?
    Costs, learning curve, dependence on third parties, and I am concerned about privacy and information leakage that may exist. I am not saying that it does, but I am saying that it may exist. For this, they must comply with privacy regulations.
    What problems is the product solving and how is that benefiting you?
    It avoids data fragmentation and creates a user profile where I can have everything organized.
    Retail

    Love the functionality of building and sharing audiences

    Reviewed on Oct 19, 2023
    Review provided by G2
    What do you like best about the product?
    The pCLV audiences have had great success in our paid media campaigns
    What do you dislike about the product?
    There is not a direct link to send audiences to Pinterest platform
    What problems is the product solving and how is that benefiting you?
    Segmentation and ease of use of our customer data
    Airlines/Aviation

    Highly professional team and very capable product

    Reviewed on Oct 19, 2023
    Review provided by G2
    What do you like best about the product?
    The continued engagement from the team. It's clear they are experts in their field whether that be in Sales, Engineering or CRM Analysis. The tool itself is very well designed with a user friendly UI. The transparency of the data processing is the best i've seen and it's made implementation and integration much easier.
    What do you dislike about the product?
    The only downside for us was the handover from a pilot project to full implementation. That wasn't as smooth as expected but the team at Amperity did lean in and address the issues. Timezones can be challenging too but as they build out a UK footprint this will improve I expect.
    What problems is the product solving and how is that benefiting you?
    Resolving identity across multiple and messy sources of PII to understand our customer base better and create a single source of truth for customer.
    Hospitality

    Straight Forward Platform for Easy-Use

    Reviewed on Oct 18, 2023
    Review provided by G2
    What do you like best about the product?
    I like how the platform/interface is straight forward and easy to navigate. It makes it easier to learn and use on a daily basis.
    What do you dislike about the product?
    If there is an error with an orchestration, we are unable to get an alert about it and therefore I have to be reactivate instead of proactive about issues.
    What problems is the product solving and how is that benefiting you?
    It is combinding all our data from various sources into one unified profile - we havent been able to see a unified profile before.
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