Who is CONNACT?

We support tech companies in establishing and monetizing their partnerships with AWS, focusing on increasing top-line revenue by building scalable sales channels in the cloud. We achieve this by supporting the partnership through the following avenues:

• Sales

CONNACT will secure actual deals for you by planning and strategizing with clear KPIs, creating robust pipelines, and managing your sales funnel effectively.

• Business Development

Get introduced to ready-to-purchase top stakeholders and open the door to cloud executive sponsorship, product/tech cooperation, and strategic partnerships.

• Partnership Enablement

Unlock the full potential of every business partnership by strategically utilizing available programs, securing funds, and enhancing internal sales enablement.

• Marketing

Ensure effective communication that converts by developing cloud-focused collateral, driving cloud internal marketing, and engaging in customer-facing co-marketing.

Cloud Alliance Team as-a-Service

A dedicated, on-demand, tailor-made Cloud Alliance team that scales up or down according to your business objectives.

Personnel

Our three core functions include ‘Cloud Alliance,’ ‘Co-Sell Growth,’ and ‘Technical Alliance.’ Together, and tailored to your specific needs, these functions encompass the entire cloud-business pipeline—from top-of-funnel activities and tech-specific integrations to strategic cloud alignment, narrative refinement, and GTM program development.

1. Technical Alliance: The Technical Alliance role bridges the gap between business and technology, focusing on "better together" story and product integration, Marketplace onboarding and enablement, and cloud program participation.

2. Cloud Alliance: The Cloud Alliance helps businesses craft a “better together” story. They focus on strategy, business development, partnership enablement and orchestration

3. Co-sell Growth: The Co-Sell Growth role drives co-selling at scale by generating demand through top-of-the-funnel activities and effective co-sell pipeline management.