The Customer Insights Engine creates a master customer record termed as Customer Golden Record, by matching and merging customer data from multiple source systems using a fuzzy logic based algorithm on key customer parameters and thereby enabling a single analytical view for each customer across disparate sources both internal & external.

KEY FEATURES

• Configurable - Solution pipeline is agnostic to input data sets and source systems.
• Metadata driven transformation pipelines - YAML based configuration file provides a simple interface to define requirements.
• Fuzzy logic based match and merge algorithm - Customer linkage model through the formation of a customer golden record that links customer data across all touch points.
• Graph data builder - Automatically creates the graph edges and nodes per the requirements defined through the graph configuration file.
• Near real time updates - Solution pipeline is event driven, and updates incremental data to the analytical data store.

CIE uses AWS native service such as AWS Glue, Lambda, S3, Neptune, DynamoDB, Cloudformation etc.