Publicis Sapient Unified Audience Accelerator for Salesforce Data Cloud and AWS Data Clean Rooms (P360)

The Unified Audience Accelerator (Salesforce Data Cloud to AWS Clean Rooms for Activation) is ideal for businesses leveraging AWS, Salesforce or both. It empowers CMOs and CDOs to deliver meaningful, measurable user experiences while prioritizing data privacy. This robust solution caters to CMO marketing initiatives and media companies with multiple digital properties seeking to boost campaign performance. By securely sharing publishers’ and advertisers’ data with owned first-party customer data, PS360 Audience Accelerator provides: audience overlap analysis, profile enrichment, deeper customer insights and syndication for improved marketing activation, engagement and media performance measurement.