
Overview

Product video
Use Twilio SendGrid Email API to build transactional email communications or trigger marketing messages. Our flexible RESTful APIs integrate with AWS solutions to enable businesses to build engaging customer communications.
Email API Use Cases: Send out timely alerts and notifications - from password resets to purchase confirmations. Create targeted promotions based on triggers and segmentation. Optimize email marketing campaigns with automation and intelligence. Connect with consumers at the perfect time to influence a purchase, improving customer loyalty and lead conversions.
Features of Twilio SendGrid Email API: Distributed and reliable architecture, reliably sending over 100B emails per month at 1.9 median sendtime Flexible RESTful APIs and libraries to support in C#, Node.js, Ruby, Python, and Java. Manage and edit email templates in the UI and automatically display the latest content in your email with a simple API call. Troubleshoot easily with powerful developer tools Securely share critical data across teams Opportunistic TLS 1.2, Enforced TLS available SSL/HTTPS click tracking with microsecond redirects Two-Factor Authentication AI-powered phisherman + dedicated compliance team 24x7x365 SOC II Type 2, GDPR, and CSA compliance
For email volume exceeding 2.5m emails per month, please reach out to aws-private-offer@twilio.com for a private offer.
Highlights
- Proven email deliverability You can rely on our globally distributed, cloud-based architecture.
- Purpose-built MTA Use the MTA trusted to deliver over 100 billion emails/mo for brands like Uber.
- Time-saving features Fast troubleshooting, secure account management, and intuitive UI for data analysis.
Details
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Pricing
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Essentials 50k | 50,000 emails included | $19.95 | |
Essentials 100k | 100,000 emails included | $34.95 | |
Pro 100k | 100,000 emails, 2500 email validations, and 1 dedicated IP address included | $89.95 | |
Pro 300k | 300,000 emails, 2500 email validations, and 1 dedicated IP address included | $249.00 | |
Pro 700k | 700,000 emails, 2500 email validations, and 1 dedicated IP address included | $499.00 | |
Pro 1.5M | 1,500,000 emails, 2500 email validations, and 1 dedicated IP address included | $799.00 | |
Pro 2.5M | 2,500,000 emails, 2500 email validations, and 1 dedicated IP address included | $1,099.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
Additional IP address for Pro or Premier plans billed per hour | Additional IP address for Pro or Premier plans billed per hour | $0.041 |
Email Validation Tier 1 | 0 - 10K email validations (per 100) beyond package included amount | $1.00 |
Email Validation Tier 2 | 10K - 50K email validations (per 100) beyond package included amount | $0.75 |
Email Validation Tier 3 | 50K - 100K email validations (per 100) beyond package included amount | $0.60 |
Email Validation Tier 4 | 100K - 250K email validations (per 100) beyond package included amount | $0.50 |
Email Validation Tier 5 | 250K - 500K email validations (per 100) beyond package included amount | $0.35 |
Email Validation Tier 6 | 500K - 1M email validations (per 100) beyond package included amount | $0.20 |
Email Validation Tier 7 | 1M - 5M email validations (per 100) beyond package included amount | $0.12 |
Email Validation Tier 8 | 5M+ email validations (per 100) beyond package included amount | $0.08 |
mc_contacts | Blocks of 10,000 contacts for the Marketing Campaigns products; not currently available | $25.00 |
Vendor refund policy
SendGrid does not currently support refunds for AWS Customers at this time, but you can cancel at any time. For more information, please refer to: https://sendgrid.com/policies/tos/Â
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Standard contract
Customer reviews
Reliable email workflows have streamlined client notifications and API-based integrations
What is our primary use case?
My main use case for SendGrid is to send emails to my clients.
A specific example of the kind of emails I send to my clients using SendGrid is that we ask them about what their software license entitlement is, and we ask them to respond back to us. The email categories are notifications; we send them notifications, and we also ask them to follow up. We have defined email templates that we use to reach out to them.
What is most valuable?
The best features SendGrid offers include the ability to send emails with no lag in email sending and enabling the API component so I can use Microsoft Outlook from my organization. I can use SendGrid APIs to send out emails.
The API component has definitely made my workflow easier, and it has also helped us remain within our compliance reviews. Additionally, it has helped us to integrate it with other third parties, such as AWSÂ services and AWSÂ SES. We are also looking at opportunities to integrate it with some of the IBM components.
SendGrid has positively impacted my organization by being a trusted partner for sending emails.
What needs improvement?
SendGrid can be improved by making it more versatile and facilitating easier connections with third parties.
I believe SendGrid should connect with the IBM Watsonx platform more easily.
For how long have I used the solution?
I have been working in my current field for over nineteen years.
What do I think about the stability of the solution?
SendGrid is stable so far.
What do I think about the scalability of the solution?
We have not tested SendGrid's scalability yet as we are still in the preliminary development stages, and we have not scaled out SendGrid capability to one thousand, five thousand, or ten thousand customers. We are still developing with a handful of test cases.
How are customer service and support?
As of now, I have not interacted with customer support as there has not been a need.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We did not previously use a different solution before SendGrid, as this is a brand new requirement around agentic AI use case that we have not done before.
How was the initial setup?
SendGrid is deployed in my organization in a hybrid cloud setup.
What about the implementation team?
My company does not have a business relationship with this vendor other than being a customer, and we do not have a technical relationship with this company since we are just trying to do a concept.
What was our ROI?
Unfortunately, we have not collected metrics for return on investment with SendGrid yet as we are still in the preliminary stages of starting.
What's my experience with pricing, setup cost, and licensing?
I have no details about pricing, setup cost, and licensing as that is managed by our Alliance and Ecosystem team.
Which other solutions did I evaluate?
Before choosing SendGrid, we did not evaluate other options because this is an agentic AI use case that we just started choosing.
What other advice do I have?
My advice to others looking into using SendGrid is to explore your use cases, and then reach out for help if needed. Additionally, cost plays a factor, and there are other players in the market also offering the same services. I gave a rating of nine out of ten because there is some scope for improvements.
Streamlined email workflows have supported automated onboarding, billing, and account notifications across projects
What is our primary use case?
What is most valuable?
What needs improvement?
For how long have I used the solution?
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
How are customer service and support?
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
What was our ROI?
Which other solutions did I evaluate?
What other advice do I have?
Which deployment model are you using for this solution?
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Reliable email tracking has improved notification workflows but documentation and integration options still need refinement
What is our primary use case?
My main use case for SendGrid is working on email notifications and push notifications, with most usage being emails through SendGrid.
A specific example of how I use SendGrid in my workflow is that I have approximately two to five year reports annually, weekly, or monthly, transferred via email to the client. The client reviews the email, which looks like a ledger and other accepted reports, sent through SendGrid.
Through a cron job, we are sending emails step-by-step to the client. First, we select the email scheduler, then the email is sent to the client by scheduling jobs.
What is most valuable?
The best feature in SendGrid is that it shows if the email is delivered or readable; its status is a big feature of SendGrid.
The tracking status helps me in my day-to-day work.
SendGrid has positively impacted my organization because it is best for email purposes. All of the projects include SendGrid, and the company uses it because SendGrid is the most reliable resource and provides the services.
What needs improvement?
I think SendGrid is providing much better services and could also provide webhooks for the developer to retrieve data from it, as webhooks are needed and important for us.
The documentation is not fine, so I believe the documentation needs to be improved.
For how long have I used the solution?
I have been working in my current field for approximately eight years.
What do I think about the stability of the solution?
SendGrid is stable.
How are customer service and support?
The customer support for SendGrid is better.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Before choosing SendGrid, I evaluated other options, including Twilio, which is the best alternative to SendGrid.
How was the initial setup?
My experience with pricing, setup cost, and licensing for SendGrid is that it is easy to purchase the accounts.
What was our ROI?
There is both price reduction and time savings. It is easy to implement, and the developer saves much more time on implementation as it also has a cheaper rate, which is a big thing that the requirement is better for us.
Which other solutions did I evaluate?
We are not switching; we are currently working through SendGrid, as it is actually the best solution for our organization.
What other advice do I have?
SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services.
I would advise others looking into using SendGrid that it is the most reliable resource and provides the best services through email, with no emails bouncing except for some due to a lack of an email address, it being invalid, or the network not being fine; SendGrid is the best solution.
Saves server load by sending bulk email notifications efficiently
What is our primary use case?
My main use case for SendGrid is to inform users about what is happening with their profile or if they are booking something new, slots, or some new information. Basically, I'm using it to inform the team and users about what is happening on the website and what they are interacting with.
I use SendGrid for email notifications. For the team, my main use case for SendGrid is to send reports through automation of SendGrid.
What is most valuable?
The best feature SendGrid offers is the ability to send multiple emails at the same time.
The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server.
SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project.
SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRMÂ team. That is positive for our business and organization.
What needs improvement?
SendGrid fulfills all my cases for what I require to send to the user's emails, so I don't think there is anything for improvement.
For now, the features are enough, and there are no needed improvements at this time.
For how long have I used the solution?
I have been using SendGrid for the last three years.
What do I think about the stability of the solution?
SendGrid is stable for my needs.
What do I think about the scalability of the solution?
SendGrid's scalability is good.
How are customer service and support?
The customer support for SendGrid is good. I did not face any issue contacting customer support.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
Before SendGrid, I also used Postmark. This is not a switch. This is basically two different projects, and we are using two different email providers.
What about the implementation team?
For my private cloud setup, I'm using SendGrid directly from the JSON that SendGrid provided. I implemented the JSON format into our code and then used that.
What was our ROI?
I cannot tell if I have seen a return on investment with SendGrid.
What's my experience with pricing, setup cost, and licensing?
As a developer, I did not directly manage the pricing for SendGrid. My senior team discusses all these things and provides me the API to use.
Which other solutions did I evaluate?
Before choosing SendGrid, I evaluated Postmark as an option as well, which is also good.
What other advice do I have?
SendGrid is recommendable. I would rate this product a 9.
Creating branded notification templates has saved significant development time
What is our primary use case?
My main use case for SendGrid is to send notifications to customers in my web app as a web developer. I have used SendGrid to send reset password links, invitation emails, and notifications regarding software events, such as when a person joins, leaves, or when anything happens to a specific account that requires customer notification.
Recently, I have been working with a support agent bot for a client where I need to notify staff members whenever a new support message arrives in the web-based support platform. When a customer reaches out and requests human intervention, I generate an email and send it to all available staff members who can address that conversation. SendGrid is used to send all these notifications.
My main use case for SendGrid also includes using webhooks for emails to enable two-way conversations. If I receive anything over email, I wanted to send back a response. I used webhooks from Gmail and Microsoft in that scenario and also utilized SendGrid along with it.
What is most valuable?
The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience. It is very convenient to create a quick template and use that inside the code.
Template customization in SendGrid has helped me significantly in my projects. Every client comes with their own idea, branding color, and logos. Creating these templates at code level is not very easy and is a painful strategy. Instead of creating all these templates and following all the client's instructions and branding requirements, I go to SendGrid and create that template.
SendGrid has positively impacted my organization by helping in use cases where, since SendGrid is a product of Twilio , it is very convenient to use other products from the same organization, which helps me stay in the same workspace instead of going to another platform. When I needed to reach the support team, SendGrid being a popular product helped me a lot.
Regarding specific outcomes or metrics that show how SendGrid has helped my organization, I have saved a lot of time. Although I do not specifically use SendGrid for campaign purposes, I use it primarily for notifications. The main time I have saved is through the template feature. Using dynamic templates and different template types inside SendGrid saves a lot of time because I do not have to spend time generating those templates in my code.
What needs improvement?
The issue I have encountered recently is regarding my account. I forgot my password, and when I tried to log in, it indicated that a reset link was sent to my email, but I did not receive it. I also tried to reach out to SendGrid but unfortunately did not hear back properly. Due to this, I have not been able to use my account for around four to six months because I cannot receive the reset link and my account always requires me to verify my email.
Besides the account recovery issue, everything else in SendGrid is pretty good. In terms of email sending notifications, the integration features are awesome because they allow integration using SMTP and using secret keys as well. Both methods help me a lot. SendGrid is doing great in the integration section.
For how long have I used the solution?
I have been using SendGrid for about two to three years.
What other advice do I have?
I advise others looking into using SendGrid to use it according to their needs and also suggest that if they are going with multiple templates, SendGrid provides dynamic templates in their product, which should be utilized instead of writing custom templates inside code. I would rate SendGrid an eight out of ten.
