Understanding customers is paramount for any businesses for them to ensuring customers’ loyalty and business profitability. Automotive companies and car dealers typically spend a lot of time and money on data cleansing , validation, often manually, to create a single view of the customer.

Our C360 solution for automotive inistry leverages latest data and analytcs techniques, including AI ML, to enable automatic ‘entity resolution’ pipelines allowing to amalgamate diverse datasets and offer a comprehensive singe customer view . This in turn enables rich actionable insights and tailored marketing strategies aiding in identifying and nurturing loyal profitable customers.

The solution accelerator leverages Amazon Appflow, AmazonS3, AmazonGlue, AmazonSagemakerhas and includes the following modules:

• Data Quality: automatic checks of customer data inputs to ensure that the data is correct and up to date;
• Entity resolution: finding duplicated accounts and creating customer metadata (deduping customer records)
• Customer 360: assessing the key features in consultation with the client to ensure that each customer and their history is accurately described;
• Propensity to buy :a prediction model to enable next best action, to increase sales and enhance the overall customer experience
• Loyalty score: customer scoring in line with their Life Time Value (LTV)

The solution allows to dissect potential buyers by location, purchase history, service history and last communication enabling brands, dealers and e-commerce sites to be more efficient, relevant and successful in their customer communications.

The C360 solution can be adapted for other dales and marketing use case and other industries