Overview

• Decrease drive through close rate, customer frustration, and equipment costs with GenAI. Introducing the GenAI Drive-Through Experience, a groundbreaking solution for quick-service restaurants, exclusively available on the AWS Marketplace. Revolutionize the traditional drive-through process with this AI-driven, customer-centric experience that seamlessly integrates with your establishment's mobile application in this proof of concept offering.

Features

1. Proactive Engagement: As a customer approaches, trigger a timely push notification, setting the stage for a hassle-free ordering journey.
2. Fluid Voice-to-App Interface: When the customer taps the notification, the app seamlessly switches to order mode. Guided by GenAI, it actively listens, recognizes customer speech patterns, and caters to diverse accents, ensuring accurate order compilation in real-time.
3. Personalized Upselling: Harness historical purchase data to suggest tailored menu items, maximizing order value and enhancing the customer's dining experience.
4. Mobile Wallet Integration: Facilitate instant, secure payments directly via the app or, if the customer prefers, at the window.
5. Data-Driven Advertising: Utilize consumption habits to present targeted advertising, spotlighting new items, promotions, or customer favorites.

Benefits

• Queue Reduction: Dramatically reduce drive-through lines, optimizing traffic flow and minimizing wait times.
• Enhanced Order Accuracy: With real-time order compilation and vocal adaptation, ensure every order is captured correctly.
• Sales Boost: Leverage personalized recommendations and promotions to drive sales.
• Inclusive Experience: By adapting to diverse speaking patterns and accents, cater to a broader audience and ensure everyone feels welcomed.
• Reduction in drive through hardware: This approach eliminates the need for radio or verbal based drive through hardware purchase and maintenance.

With these advantages, the impact to revenue could easily top $1.5 million a year for chains with 100+ stores, based on efficiency gains, staffing reductions and hardware cost reductions.

Protected by AWS's robust security measures, customer data remains safe and secure at all times. Additionally, the insights garnered from the GenAI Drive-Through Experience empower establishments with invaluable data, guiding menu optimizations, operational changes, and marketing strategies. Step into the future of fast food with the GenAI Drive-Through Experience, where technology and gastronomy converge to deliver unparalleled service and efficiency. Note: Successful implementation may require integration with existing POS systems and mobile apps.

Key Technologies + AWS Services

• Amazon Marketing
• Amazon Bedrock GenAI
• Amazon SageMaker

Outcomes

• A GenAI Assistant that can answer product questions based on consuming 1 to 2 internal data sources and minimal tuning.
• A basic secure website to demonstrate the GenAI Assistant.
• A simple set of APIs which can be integrated into apps, POS systems, and websites.
• The ability to set a GenAI Persona, allowing the GenAI Assistant the ability to use the company’s tone in interactions.