ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

Automate 40 - 70% of business content creation and accelerate your marketing team's ability to deliver high quality automated Hyper-Personalization Marketing Automation through Iternal's platform.

Automate 40 - 70% of business content creation and accelerate your marketing team's ability to deliver high quality Social Media Posts through Iternal's platform.

Host a two-day workshop where participants can explore hyper-personalization possibilities and work together to develop solutions. Thoughtworks collaborates with representatives from your business, data, applications, and infrastructure teams to help you Identify your business's most promising hyper-personalization use cases. Using a lean value tree exercise, Thoughtworks’ financial services SMEs will collaborate with you to prioritize these use cases based on their potential impact and feasibility. In partnership with your team, Thoughtworks’ consultants will identify potential data products and their corresponding value metrics, and key performance indicators (KPIs), so you can track the success of your hyper-personalization efforts and make data-driven decisions. During the workshop, the Thoughtworks team will employ their tried-and-tested facilitation templates and frameworks to ensure productivity and efficiency.

This 4-6 week engagement helps financial services organizations develop a comprehensive proof of value for their most important hyper-personalization use case. This proof-of-concept stage involves developing a high-value data product and its corresponding visualizations. During this engagement, Thoughtworks’ technologists will align with teams in your company that are involved in delivering value to customers. You’ll also experience Thoughtworks’ industry-leading agile delivery practices. Through this cross-functional collaboration, Thoughtworks will lay out the data infrastructure foundation and CI/ CD to deliver products for future use cases. The delivery outcome from this engagement will demonstrate an impact on key business metrics.