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Adobe on AWS
Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any customer digital experience to life.
Overview
Adobe uses AWS to help enhance product capabilities and improve user experience. Firefly, Adobe's groundbreaking family of creative generative AI models, now runs 2-3 times faster on AWS infrastructure. Adobe Developer Assistant serves more than 14,000 developers while over 12 million customers use an AI feature in Acrobat every month. Working with Amazon Bedrock, Adobe will provide broader access to these innovations while maintaining enterprise-grade security.
Adobe at AWS re:Invent 2025
Shantanu Narayen shares how Adobe works with AWS to transform digital experiences with innovative AI capabilities for business professionals and consumers, creators and creative professionals, and marketing professionals.
Adobe powers Acrobat AI assistant and PDF Spaces with Amazon OpenSearch Service and Amazon Bedrock
Adobe is transforming AI powered documents and PDFs through Acrobat AI Assistant which transforms even the most complex documents and scans into clear, actionable insights so teams can move faster with confidence. Adobe rapidly scaled the experience on AWS to support hundreds of millions of users.
Adobe boosts developer productivity using Amazon Bedrock Knowledge Bases
Adobe built Unified Support, a system designed to help thousands of the company's internal developers get immediate answers from a centralized location and reduce time and costs spent on developer support. Adobe collaborated with the AWS Generative Al Innovation Center, using Amazon Bedrock Knowledge Bases and the Vector Engine for Amazon OpenSearch Serverless, to enhance developer productivity.
Adobe enhances scalability and reduces costs by 40% using Amazon Keyspaces
Adobe helps millions of users collaborate through its Live Editing Service (LES) in applications like Adobe Express. As Adobe Express grew, LES required increased database capacity. Adobe migrated to AWS using Amazon Keyspaces (for Apache Cassandra), improving scalability and database management and reducing costs by 40 percent.
Adobe's journey to generative AI leadership using AWS
As a trusted partner to enterprises, small businesses, and creators, Adobe embraced generative AI to help enable creativity. By training its own Firefly family of generative AI models, Adobe was able to integrate generative AI into its flagship creative software products, such as Photoshop, to serve creatives where they’re working.
Adobe delivers AI-powered commerce experiences with Elastic
Adobe has major enterprise customers with massive catalogs that need to be stored and retrieved within milliseconds for their shoppers. Fahd Siddiqui, director of engineering at Adobe Commerce, talks about how Adobe delivers AI-powered commerce with Elastic.
About Adobe
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations—customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
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