Generative AI at AWS Summit Amsterdam

16 April 2025 | The RAI


Experience the Future of AI at the AWS Gen AI Hub at AWS Summit Amsterdam

At the AWS Summit Amsterdam, step into tomorrow at our interactive Gen AI Hub - a cutting-edge showcase of artificial intelligence innovations powered by AWS. This immersive space features multiple zones where you can experience AI technology firsthand:

Amazon Bedrock Gallery

Transform yourself through time and space with our revolutionary AI photo experience. Take a selfie and watch as advanced AI technology seamlessly places you into stunning historical scenes and artistic compositions.

Course Creator

Design your dream golf course using generative AI! With just a few inputs, create beautiful artistic renderings of custom golf courses powered by Stable Diffusion XL on Amazon Bedrock. Take home a printed keepsake of your unique creation.

NHL Interactive Ice Experience

Get hands-on with NHL EDGE IQ stats through an innovative touchscreen table experience. Move players, rotate pucks, and see real-time goal probabilities change as you explore the data behind professional hockey.

Innovation Kiosks

Explore practical AI applications through interactive demonstrations, including:

  • AWS SimuLearn: Navigate realistic business scenarios with AI-powered training
  • Additional cutting-edge demos showcasing the latest in generative AI technology

Genius Bar

Connect with AWS AI/ML experts at our dedicated help station. Get your questions answered and dive deep into technical discussions about implementing AI in your organization.

Visit us at the Gen AI Hub to discover how AWS is shaping the future of artificial intelligence and see firsthand how these technologies can transform your business.

Note: Some demonstrations may require consent for photo capture or email collection.

Want to learn more about gen AI?

Beyond the Gen AI Hub, the Summit features numerous breakout sessions, technical deep-dives, and customer success stories focused on generative AI. Click here to explore the full agenda and filter for generative AI sessions that match your interests.

 

Ready to dive into the exciting world of Generative AI? Join us for an immersive 2-hour adventure at AWS GameDay - where you'll become part of Unicorn.Rentals, the world's largest mythical creature rental company! AWS GameDay is a gamified learning event that challenges participants to use AWS solutions to solve real-world technical problems in a team-based setting. See full details below.

In this workshop, participants will gain hands-on experience with multiple vulnerability solutions to provide automated generative AI–based code remediation for AWS Lambda functions, manage software vulnerabilities in container images, and approach patch management for Amazon EC2 instances at scale. Attendees will learn how to use AWS security tools to detect vulnerabilities in different workloads, implement a patching policy for software packages, and use generative AI to recommend code changes.

 
    Session 1: 11:15 - 12:40
    Session 2: 13:45 - 15:15
    Session 3: 16:00 - 17:30

AWS GameDay: Generative AI Unicorn Party

AWS GameDay: Unicorn Party

Location: AWS Gameday (Holland Lounge), Floor 1
Session 1: 12:45 - 15:00​​​​​​​
Session 2: 15:15 - 17:30

IMPORTANT: Each team member MUST bring their own laptop to participate

Ready to dive into the exciting world of Generative AI? Join us for an immersive 2-hour adventure at AWS GameDay - where you'll become part of Unicorn.Rentals, the world's largest mythical creature rental company! AWS GameDay is a gamified learning event that challenges participants to use AWS solutions to solve real-world technical problems in a team-based setting.

aws

What you'll experience at AWS GameDay

Transform into a Unicorn.Rentals team member and tackle real-world challenges using Amazon Bedrock and various foundation models. Don't miss this opportunity to explore the future of AI/ML while having fun! Join us at AWS GameDay to push the boundaries of what's possible with Amazon Bedrock and take your cloud skills to the next level.

Get hands-on experience

  • Building innovative GenAI applications
  • Working with advanced language models
  • Exploring AWS services including Amazon Q, Lambda, Step Functions, and PartyRock
  • Solving exciting challenges using AWS's comprehensive AI/ML toolkit

Perfect for Every Skill Level

Whether you're a beginner in AWS or an experienced ML practitioner, this GameDay is designed for you! We encourage diverse teams of 3-4 people with mixed experience levels - from those just starting with EC2 and S3 to experts in SageMaker and Bedrock. Basic programming knowledge is helpful but not required.

Who Should Attend?

  • Software Engineers
  • Data Engineers & Scientists
  • Technical Product Managers
  • System Engineers
  • ML Practitioners
  • Cloud Architects
  • Anyone interested in hands-on Generative AI experience!

Requirements to Participate

  1. Register for AWS Summit Amsterdam
  2. Each participant must bring their own laptop
  3. Basic familiarity with AWS Console navigation
  4. Come with your team of 3-4 people
  5. Your enthusiasm for learning and problem-solving!

Innovate with Generative AI on AWS