AWS Messaging & Targeting Blog

Serverless IoT email capture, attachment processing, and distribution

Many customers need to automate email notifications to a broad and diverse set of email recipients, sometimes from a sensor network with a variety of monitoring capabilities. Many sensor monitoring software products include an SMTP client to achieve this goal. However, managing email server infrastructure requires specialty expertise and operating an email server comes with […]

How to Implement Self-Managed Opt-Outs for SMS with Amazon Pinpoint

Amazon Pinpoint offers marketers and developers the ability to send SMS to over 240 countries and/or regions around the world; giving users the global reach, scalability, cost effective pricing, and high deliverability that is required to build a successful SMS program. SMS is a flexible communication channel that facilitates different business requirements, including One-Time Password […]

An Introduction to Amazon WorkMail Audit Logging

Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Amazon WorkMail’s new audit logging capability equips email system administrators with powerful visibility into mailbox activities and system events across their organization. As […]

How to Send SMS Using a Sender ID with Amazon Pinpoint

Amazon Pinpoint enables you to send text messages (SMS) to recipients in over 240 regions and countries around the world. Pinpoint supports all types of origination identities including long codes, 10DLC (US only), toll-free (US only), short codes, and sender IDs. NOTE: Certain subtypes of Origination Identities (OIDs), such as Free to End User (FTEU) […]

How large senders can move from sandbox to production using Amazon SES?

Amazon SES: Email marketing has a potential ROI of $42 for every dollar spent (source link) making it a great tool for businesses whether it is for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email […]

Upgrade Your Email Tech Stack with Amazon SESv2 API

Amazon Simple Email Service (SES) is a cloud-based email sending service that helps businesses and developers send marketing and transactional emails. We introduced the SESv1 API in 2011 to provide developers with basic email sending capabilities through Amazon SES using HTTPS. In 2020, we introduced the redesigned Amazon SESv2 API, with new and updated features […]

Message delivery status tracking with Amazon Pinpoint

In the vast landscape of digital communication, reaching your audience effectively is key to building successful customer relationships. Amazon Pinpoint – Amazon Web Services’ (AWS) flexible, user-focused messaging and targeting solution goes beyond mere messaging; it allows businesses to engage customers through email, SMS, push notifications, and more. What sets Amazon Pinpoint apart is its […]

Analyzing Amazon SES event data with AWS Analytics Services

In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]

Using one-click unsubscribe with Amazon SES

Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]