Category: Messaging

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]

Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication from an organization. As such, companies need a robust solution to deal with the complexities this may introduce. In some cases, companies have multiple domains that support several different business units and need a distributed way […]

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]

Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]

SMS has one of the highest open rates of all customer communications channels, and is popular with application builders for both transactional use cases like appointment reminders or asynchronous use cases like a SMS chatbot. Amazon Pinpoint supports SMS in over 200 countries and territories, but SMS sending requirements can vary by recipient destination. SMS […]

When sending emails, content creators often want to add custom content such as images or videos while maintaining consistency in their messages. They also want to send those emails automatically once new content is ready. In this blog, we will show you how to create templates for emails with a common theme by combining Amazon […]

In this post, we will walk through building an abandoned shopping cart user journey in Amazon Pinpoint. Journeys are multi-step user engagements with channels sends (SMS, email or push) based on conditional logic with a goal to drive a high value action. This journey will enable customers to identify users who added a product to […]

This week, we’re adding support for 10DLC phone numbers to Amazon Pinpoint. You can use 10DLC phone numbers to send SMS text messages at scale quickly and affordably. What is 10DLC? The abbreviation 10DLC stands for Ten-Digit Long Code. 10DLC phone numbers are intended specifically for sending Application-to-Person (A2P) messages—that is, messages that are sent […]

Amazon Web Services (AWS) is pleased to announce the launch of the newly redesigned Amazon Simple Email Service (SES) console. With its streamlined look and feel, the new console makes it even easier for customers to leverage the speed, reliability, and flexibility that Amazon SES has to offer. Customers can access the new console experience […]

In many real-world scenarios, customers are using home-grown or 3rd party systems to manage their campaign related information. This includes user preferences, segmentation, targeting, interactions, and more. To create customer-centric engagement experiences with such existing systems, migrating or integrating into Amazon Pinpoint is needed. Luckily, many AWS services and mechanisms can help to streamline this […]