Category: Amazon Simple Email Service (SES)

What is email authentication and why is it important? Amazon Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. Amazon SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails. Email authentication is […]

Introduction In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]

Optimize your sending reputation and deliverability with SES dedicated IPs Email remains the best medium for communicating with customers, with a ROI of 4200%, higher than social media or blogs. Organizations that fail to adequately manage their email sending and reputation risk having their emails marked as spam, not reaching their customers’ inboxes, reducing trust […]

Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]

Email remains the core of any company’s communication stack, but emails cannot deliver maximum ROI unless they land in recipients’ inboxes. Email deliverability, or ensuring emails land in the inbox instead of spam, challenges senders because deliverability can be impacted by a number of variables, like sending identity, campaign setup, or email configuration. Today, email […]

Your guide to AWS Communication Developer Services (CDS) at re:Invent 2022 AWS Communication Developer Services  has an exciting lineup at re:Invent this year, with 12 sessions spanning communication solutions through Amazon Pinpoint, Amazon Simple Email Service, and Amazon Chime SDK. With breakouts, workshops, and an in-person customer reception, there will be something for everyone. Here […]

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]