Category: Direct-to-Consumer & Streaming

AWS Elemental MediaConvert provides broadcast-grade video and audio file transcoding that customers can automate with code to suit their media workflows. With optimized integration for AWS Step Functions in MediaConvert, it is now possible to orchestrate using the low-code visual tool Workflow Studio. This makes building and customizing media workflows accessible even with limited coding experience. This blog post […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

Introduction If you broadcast, stream, or distribute live video in the cloud, chances are you’ve spent time building, testing, and securing your workflows. Amazon Web Services (AWS) makes these tasks easy, so you can deliver high-quality experiences to your viewers. But how much time have you spent with the ongoing monitoring of your workflows? If […]

Introduction Amazon Web Services (AWS) and AWS Elemental have long-committed to providing the most versatile and feature-complete line of physical encoding appliances for our customers to use in their own data centers and technical operations centers (TOCs). We are pleased to announce that this commitment continues with the release of the next generation of AWS […]

Introduction AWS Elemental MediaConvert is a file-based video transcoding service with broadcast-grade features. The service can create on-demand video assets for playback on virtually any device. Because video processing with MediaConvert is managed and the service scales with fluctuations in demand, customers need granular observability of their encoding jobs. For example, customers may want to […]

Do you have existing 4K or 8K video-on-demand (VOD) assets that you would like to turn into linear channels? What are the challenges or obstacles preventing you from doing so? AWS Elemental MediaTailor Channel Assembly makes it easy for customers to add 4K linear channels to their lineup without incurring the high cost of purchasing […]

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]

The HTTP Live Streaming (HLS) protocol allows delivery of live streams to global-scale audiences. Historically, HLS has favored stream reliability over latency. Low-Latency HLS (LL-HLS) is an extension of the protocol that appeared in 2020 in the 2nd edition of the specification, enabling low-latency video streaming while maintaining scalability. It allows reduction of live streaming […]