AWS for M&E Blog

Category: Content Production

Landscape VFX

AWS enables Outpost VFX to service new clients anywhere in the world in hours

When he founded Outpost VFX in 2012, CEO Duncan McWilliam never thought that his studio’s on-premises computing infrastructure would max out the building’s electrical system—or that he would be asking the landlord for more power. Outpost VFX creates visual effects for films and episodic television. Some of its recent credits include the Amazon Prime series, […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

Monitor video content and encoding quality with Media Metrics in AWS Elemental MediaConvert

Introduction When designing and operating video-on-demand workflows at scale, customers require rich metric data to gain insight into the performance of their transcoding pipelines. AWS Elemental MediaConvert is natively integrated with Amazon CloudWatch and Amazon EventBridge, providing customers with the necessary tools to create actionable and observable systems on Amazon Web Services (AWS). MediaConvert now […]

AWS Artist Series: Rigging the characters for Picchu in Blender

This is the 6th post in our AWS Artist series, find the other five below: AWS Artist Series: Laying out the opening shots of Spanner AWS Artist Series: Compositing Spanner­­ AWS Artist Series: Creating characters with dynamic wrinkles  AWS Artist Series: Animating Noa  AWS Artist Series: Rigging the bridge for “Spanner” Introduction Picchu is the story […]

Interactive advertising with Amazon IVS

The ability to monetize live streaming content can be a challenge in the media and entertainment industry. For example, when streaming live content via social media platforms, options may not be available to advertise precisely the way you want within your show or event. In this post, the authors explain and demonstrate how to recognize […]

Photo of judges on "X-Factor”,the award-winning TV music competition

Sky Italia improves performance, lowers costs 84 percent by insourcing its voting platform for live TV productions with AWS

Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]

Accelerate Thinkbox Deadline by bursting to the cloud with Amazon File Cache

As the prevalence and complexity of computer-generated images (CGI) has increased in film, TV, and commercials over the years, so has the industry’s demand for massive compute for render farms to process and render CGI elements. Render farms massively reduce render times by dividing large renders into smaller tasks and distributing those tasks among a […]

RVX visual content studio uses NICE DCV to support remote artists

RVX provides a world class, award-winning visual content studio, specializing in visual effects (VFX) by supporting artists working remotely with NICE DCV. The studio was founded in 2008 with success on over 36 film, TV, video game, music video, advertising, augmented reality, and virtual reality projects. The RVX team is distributed across multiple locations in Europe. […]

AWS direct-to-consumer streaming Partners’ showcase at NAB 2023

Many organizations in the Media and Entertainment (M&E) industry use Amazon Web Services (AWS) to reinvent their media workloads in the cloud. At the 100th Anniversary NAB Show 2023 in Las Vegas, AWS Partners showcased solutions addressing the entire direct-to-consumer cycle. Following are some highlights that AWS M&E Partners demonstrated during the show. Accedo showcased […]

AWS Thinkbox Deadline adds multi-regional support to Spot Event Plugin

Amazon Web Services (AWS) has announced AWS Thinkbox Deadline release 10.2.1 that includes the addition of AWS multi-regional support to the Spot Event Plugin, which allows Deadline customers to easily scale rendering by launching and managing Spot Fleets in multiple AWS regions from a single Spot Event Plugin. Introduction In order to leverage the elasticity […]