Tag: Customer Journey

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]

No one predicted the COVID-19 pandemic. With stay-at-home mandates and social distancing, people are not going to retail stores as often. Instead, they are buying online, and as a result, consumers are putting a great deal more thought and deliberation into their purchase decisions. Typically, whether consumers are venturing out to a retail store or […]