Tag: analytics

The relevance race is real. It has everyone, from mid-size startups to large corporations, competing for a first-place prize in innovation. But for Mars Wrigley, the journey is often worth a lot more than the destination. This year, we invited Deepak Jose, global senior director of One Demand Data & Analytics at Mars Wrigley, to […]

You already have basic footfall data that shows the number of people in your store at any given hour, and you know your sales data per hour, so you can produce a rough “conversion” rate for your customers. But what if you could get more granular data about your customers’ behavior? What if you could […]

Learn more about the sessions and speakers featured in Track 4: Sustainability at this year’s Industry Innovators Conference for Retail & CPG 2022. You’ve heard of corporate social responsibility (CSR) and environmental, social, and governance (ESG). These nonfinancial factors are taking the world by storm, but is your organization actively applying them? Sustainability is no […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

Last year, we announced Amazon HealthLake, a new HIPAA-eligible service for healthcare providers, health insurance companies, and pharmaceutical companies to securely store, transform, query, analyze, and share health data in the cloud, at petabyte scale. We launched HealthLake to address one of the key challenges that the health industry – from healthcare payers to life […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]

Since the COVID-19 pandemic we’ve seen a seismic shift around the world to online shopping and direct-to-consumer sales. Arguably, the consumer packaged goods (CPG) industry felt this shift more than any other industry. According to Statista, “Retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020.” […]

The Cancer Genome Atlas (TCGA) is a landmark cancer genomics program, producing molecular data for nearly 20,000 primary tumors and matched normal tissues from 11,328 patients across 33 cancer types. The TCGA includes germline and somatic variants, copy number variants, mRNA expression, miRNA expression, DNA methylation, and protein expression for most patients. In addition to […]

No retailer would ever question the importance of data in daily operations. The evolution of operational data in retail decision making—from batch reporting to decision support to business intelligence systems—has been quite profound. Today, adaptive analytic platforms are driving industry innovation so retailers can: Detect critical business signals. Derive the current meaning and predictive insights […]

This is a point of view from Wavicle — an AWS Select Tier Consulting Partner specialized in custom data, analytics, and cloud solutions. “Eating out is fun.” You may or may not remember that nostalgic tagline from decades ago. Now there’s a modern 21st century corollary to it: “Eating in is fun.” Whether at home, […]