Tag: Amazon Interactive Video Service

The retail landscape in China has undergone significant changes due to the rise of ecommerce and the increasing popularity of social media platforms. According to Harvard Business Review, online sales in China “have grown about 25% in each of the past seven years and reached about $1.9 trillion in 2020.” As a result, traditional brick-and-mortar […]

Attending NRF 2023: Retail’s Big Show? Be sure to check out Amazon IVS at AWS Booth 6138 Retail customers are evolving, engaging with retailers when, where, and how they want, whether it be in stores, on the web, or on mobile or social channels. In response to this evolution, retailers are building first-class shopping experiences […]

The drive to build interactive experiences for its customers runs in the DNA of Home Shopping Europe GmbH (HSE). From HSE’s origins as the first German teleshopping channel, the live commerce company is reimagining customer engagement. Television, online, and mobile shopping solutions on HSE—which offers clothing, jewelry, cosmetics, home goods, and other items—generate more than […]

Recently, more than 37 million shoppers logged on to watch Viya, an online sales sensation, sell everything from cosmetics, appliances, and clothing to cars and houses. That’s more people than watched the Game of Thrones finale. If you’ve never heard of Viya, the 34-year-old host of her own livestream show, then you likely don’t live […]