Category: AWS Step Functions

In this blog post, I’ll share a solution for automating the process of capturing your customers’ interests in a product category so you can tailor your marketing messages. I use a retail example to demonstrate how you can use AWS services to build sophisticated processes that generate relevant communications to your customers. This solution is […]

The finance industry is transforming with the creation of business platforms for the buy-side of wholesale finance (institutional managers), providing asset performance, risk, Solvency II compliance, and ESG scores. Such platforms can hold trillions of dollars of managed assets, and therefore mandate a high level of security and control for the exchange of asset information […]

Financial services organizations are facing challenges around loyalty, persistent churn, fragmented attention, and driving organic growth. There are external factors contributing to these challenges, such as the widespread adoption of mobile services, new digital native market entrants, adapting to generational shifts, and critical industry requirements around compliance and regulations that makes cumbersome to provide innovation […]

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]