AWS Marketplace

Category: Learning Levels

Evolving the cloud marketplace to support solution-centric procurement

Evolving the cloud marketplace to support solution-centric procurement

This post explores the value of solution-centric selling for Partners in AWS Marketplace and how customers can streamline their solution discovery and procurement. With over 50 multi-product solutions in AWS Marketplace today, Partners will learn how independent software vendors (ISVs), Channel Partners, system integrators, and distributors have already created innovative solutions that customers can start exploring today.

Earlier this year, we introduced a new generative AI-powered search for AI Agents and Tools in AWS Marketplace. Customers love the ease of using natural language to discover AI solutions that solve their business challenges. Today, we’re introducing new AI features that help reduce friction in discovery and transactions across AWS Marketplace:

AWS Marketplace: Simplifying the path from discovery to deployment in the AI era

Earlier this year, we introduced a new generative AI-powered search for AI Agents and Tools in AWS Marketplace. Customers love the ease of using natural language to discover AI solutions that solve their business challenges. Today, we’re introducing new AI features that help reduce friction in discovery and transactions across AWS Marketplace.

Goal-oriented growth: Driving AWS Marketplace success with COSS

Goal-oriented growth: Driving AWS Marketplace success with COSS

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

How to enable multi-account log collection with AWS Control Tower and Cribl

How to enable multi-account log collection with AWS Control Tower and Cribl

Learn how to streamline multi-account log collection in AWS by integrating Control Tower with Cribl. This solution eliminates the need for individual worker groups by leveraging a centralized logging account for efficient log management.

How to drive sales alignment to grow in AWS Marketplace

How to drive sales alignment to grow in AWS Marketplace

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

Streamline customer support operations by integrating Zendesk with AWS Support API

Streamline customer support operations by integrating Zendesk with AWS Support API

This post shows you how to deploy and configure the zendesk-aws-support-connector to streamline your customer support operations, reduce manual overhead, and improve response times for your customers.

Agentic AI in Financial Services: The future of autonomous finance solutions

Agentic AI in Financial Services: The future of autonomous finance solutions

The financial services industry is leveraging AI to transform how financial institutions serve their customers. Learn more about agentic AI in financial services and how AWS Marketplace is your trusted source to discover, buy, and deploy AI agent solutions from Partners.