Tag: analytics

The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize […]

Many organizations are modernizing their applications to reduce costs and become more efficient. They must adapt to modern application requirements that provide 24×7 global access. The ability to scale up or down quickly to meet demand and process a large volume of data is critical. This is challenging while maintaining strict performance and availability. For […]

Most cattle are not raised in cities—they live on cattle stations, large open plains, and tracts of land largely unpopulated by humans. It’s hard to keep connected with the herd. Cattle don’t often carry their own mobile phones, and they don’t pay a mobile phone bill. Naturally, the areas in which cattle live, often do […]

The Formula One Group (F1) is responsible for the promotion of the FIA Formula One World Championship, a series of auto racing events in 21 countries where professional drivers race single-seat cars on custom tracks or through city courses in pursuit of the World Championship title. Formula 1 works with AWS to enhance its race […]

A data lake is the fastest way to get answers from all your data to all your users. It’s a centralized repository that allows you to store all your structured and unstructured data at any scale. You can store your data as-is, without having to first structure the data, and run different types of analytics—from […]