Tag: AWS Partner Central

We are pleased to announce the launch of the Amazon OpenSearch Service Delivery specialization to help customers find validated AWS Partners with deep technical knowledge, experience, and proven success delivering Amazon OpenSearch Service. Amazon OpenSearch Service is an open source, distributed search and analytics suite that makes it easy for customers to perform interactive log analytics, real-time application monitoring, website search, and more.

We are excited to announce the new AWS Control Tower specialization for AWS Partners with AWS Control Tower service and software offerings. AWS Control Tower provides an easy way to set up and govern a secure, multi-account AWS environment—reducing complexity and time required to establish governance for multiple AWS accounts. Customers can now choose customized services and software solutions from AWS Partners that complement AWS Control Tower.

The increased need to support large amounts of business data exchange, a stronger need for data governance, security, and compliance, and a proliferation of data sources has driven many companies to seek native solutions for Managed File Transfer and B2B file exchange. AWS Transfer Family Service Delivery Partners provide the expertise, proven success, and validated solutions that allow customers to move to a modernized, cloud-native MFT and B2B file exchange solution.

Customers are looking for supply chain technology capabilities to meet these challenges. The new AWS Supply Chain Competency features top AWS Partners who provide professional services and cloud-native supply chain solutions on AWS. These solutions enable companies of every size and segment to enhance their responsiveness to customers, strengthen their resilience to disruptions, and become more responsible to the environment and global community.

The security landscape continues to evolve, making it a challenge for customers to modernize and stay up to date with use cases and threats. We are excited to expand the AWS Security Competency with eight new categories to help customers find and acquire a range of partner services and software, all of which are validated by AWS and address a full suite of security use cases. To keep up with the fast pace of the security marketplace, these categories will expand over time with additional use cases.

The AWS Competency program validates and promotes AWS Partners with demonstrated technical expertise and proven customer success. Attaining a Competency helps partners market and differentiate their business to customers by showcasing their capabilities in specialized areas. To get there, it’s important AWS Partners have a list of best practices and recommendations. Learn how partners can achieve and make the most out of the AWS Competency program through four key steps.

The goal of the AWS Managed Service Provider (MSP) Partner Program is to recognize partners that provide the best AWS Cloud managed service experience for their customers. To this effect, we periodically publish updates to the AWS MSP Partner Program Validation Checklist which defines the criteria and requirements for the AWS MSP Partner Program. We’re pleased to share the latest updates in version 5.0 of the validation checklist.

AWS Partners are building successful migration and modernization practices to help customers with their workloads, and partners are leveraging AWS Partner Funding programs to sell more projects and grow their AWS businesses. Based on past successes and feedback from AWS Partners, customers, and the AWS field, we have consolidated several migration funding programs into the Migration Acceleration Program (MAP). These changes will help fund small and large migrations to AWS across different workloads.

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

AWS Partner Paths are a flexible way to engage with AWS, providing a curated journey through partner resources, benefits, and programs while simplifying the engagement model for partners, expanding access to benefits, and providing a more intuitive and streamlined experience. AWS Partner Paths replace technology and consulting partner type models—evolving to an offering type model. Partners can enroll in one or multiple Paths based on their unique customer offerings.