Tag: APN Launches

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.

The AWS Cloud Adoption Framework (AWS CAF) workshop delivery guide is available in the AWS Prescriptive Guidance library and offers step-by-step guidance for AWS Partners to run their own workshops with customers. It’s the same guidance we provide internally to AWS staff, providing both sales and delivery kits along with prescriptive guidance that is our gold standard for delivering AWS CAF workshops to help customers in their cloud transformation journey.

The new SaaS on AWS hub is a dynamic platform that serves as your one-stop destination for navigating the intricate landscape of building, launching, and managing SaaS applications on AWS. As you embark on your SaaS cloud journey, you’ll encounter a myriad of challenges, from crafting scalable architectures to fine-tuning performance and enhancing customer retention. SaaS on AWS is designed to accompany you through every step of this transformative process.

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.

Customers implementing sophisticated solutions based on AWS technologies often seek out qualified partners who bring their industry expertise to the table and help accelerate a return on investment (ROI) that achieves business outcomes faster. Partner-Led Support offers AWS Partners the opportunity to expand their sources of recurring revenue by complementing and supplementing AWS capabilities in delivering technical support to customers.

In today’s fast-paced world, small and medium businesses (SMBs) are leveraging the power of the cloud to drive innovation, reach new customers, develop new revenue streams, and increase productivity. To support this journey, the AWS Small and Medium Business Competency helps customers find partner solutions that support the diverse and evolving needs of their business. SMB Competency Partners offer a wide range of solutions, including migration and modernization, security, data storage, AI/ML, and more.

As we continue to transform the AWS Partner experience, we’re excited to share updates to the Validation Checklists (VCL) for AWS Specialization Programs (AWS Competency, Managed Service Provider, Service Delivery, and Service Ready). Effective January 1, 2024, the updates drive efficiencies during onboarding, allowing partners to achieve an AWS Specialization faster and making it easier to utilize benefits.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN blog posts and case studies we shared in 2023. The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and provide services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value.

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.