AWS Partner Network (APN) Blog

The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.

The rapid adoption of generative AI tools by employees is revolutionizing workflow efficiency and productivity across industries. The workforce usage of public AI models requires unique security considerations that traditional approaches struggle to address. This post delves into how SurePath AI empowers organizations to navigate these challenges, implementing robust security frameworks for Gen AI adoption. We will see how SurePath AI enables safe innovation while helping protect sensitive data, and maintaining regulatory compliance.

We are excited to highlight 322 AWS Partners that received new or renewed specializations in October for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

By Aaron Gettings, Director of Engineering at Cloud Storage Security by Ashok Mahajan, Sr. Partner Solutions Architect, Startups at AWS by Neil Salamack, Senior Product Marketing Manager at AWS Managing file storage data security is an inherently complex task. Uncoordinated file storage in the cloud often leads to disparate environments with fragmented data. The result […]

Redgate Flyway Enterprise transforms AWS database operations by automating deployment pipelines for Amazon Aurora, Amazon RDS, and Amazon Redshift face. This state-based approach eliminates manual script creation, reduces deployment risk, and enables database changes to match application development velocity.

Over the past few years, no-code and low-code platforms have revolutionized software development. As AI assistance becomes commonplace, organizations seek tools that bridge the gap between vision and execution. Zendesk App Builder, powered by Amazon Bedrock and built on AWS, offers a solution that allows customers to create custom apps that extend Zendesk’s capabilities to meet unique customer service needs.

Discover how the groundbreaking integration of Zeta’s AI Marketing Platform with AWS’s cloud infrastructure is revolutionizing personalized customer experiences at scale. This powerful combination processes billions of real-time customer signals, enabling hyper-targeted campaigns while maintaining strict compliance standards. Learn how leading organizations are leveraging this unified ecosystem to overcome today’s most pressing digital marketing challenges and achieve measurable ROI across all channels.

The integration of Amazon Bedrock and Kong AI Gateway provides organizations with a comprehensive solution for scaling generative AI implementations, addressing key challenges in cost management, model orchestration, and operational visibility. Through Kong AI Gateway’s token-based cost controls, automated semantic routing across multiple LLMs, and comprehensive AI observability features, organizations can effectively manage and govern their AI applications while leveraging Amazon Bedrock’s secure foundation of leading foundation models and managed infrastructure.