Category: AWS re:Invent

Cloud is on the business transformation agenda for customers all across the world, and CIOs acknowledge how critical it is for them to have partners with the right set of skills to achieve the desired pace of transformation. At AWS, we see our Global System Integrator (GSI) partners offer customers advisory services along with the skilled resources required to take ideas to completion and enable digital transformation regardless of industry.

For more than a decade, customers have run their most strategic workloads on AWS, including SAP, VMware, and Windows, due to AWS’s experience, maturity, reliability, security, and performance. While an increasing amount of customers are migrating their strategic workloads to AWS, the majority of businesses still run these critical workloads on-premises. AWS Partners serve as trusted advisors to many of these customers, supporting their migration and innovation journeys on the AWS Cloud.

AWS is building a partner community that is the most customer-centric in the world and creates long-term success for AWS and our committed partners. One of the ways we do this is by focusing our investments on independent software vendors (ISVs) that extend the reach of the AWS Cloud and provide our customers with more choice. These trusted AWS Partners provide feature-rich experiences on AWS to support customers’ enterprise IT needs.

In her role leading the Worldwide Public Sector Partners and Programs team at AWS, Sandy Carter gets a firsthand look at the value and impact AWS Partners have on customers all over the world. Learn how AWS Public Sector Partners are helping customers address the needs and challenges they face today, and how the AWS Public Sector Partner Program helps organizations grow their business and focus on mission-based solutions.

The annual Global Partner Summit was held Dec. 2-6 at AWS re:Invent 2019, and we are excited to introduce the APN’s new program launches and key initiatives for 2020. Global Partner Summit helps APN Partners to leverage AWS technologies and learn how the APN program can help companies build, market, and sell their AWS-based offerings. This post will showcase the new APN programs that partners can take advantage of today, including AWS Service Ready and the APN Global Startup Program.

Mid- to late-stage startups need to move at a fast pace in order to compete with much larger companies. To help businesses build, market, and sell faster with AWS, we developed the APN Global Startup Program. This program is invite-only and helps startups become enterprise-ready with prescriptive benefits, simplified paths to meeting foundational requirements for the AWS Partner Network, and a robust set of resources to help startups accelerate their growth.

Before making a purchasing decision, AWS customers tell us they want to know if a tool or application will integrate with AWS services running in their cloud environment. To meet this need for customers, we are excited to introduce AWS Service Ready. This program identifies and validates products from APN Technology Partners that integrate with specific AWS services, and recommends these products to customers.

Finding the most qualified and experienced partners can be time-consuming for retailers, and may not always lead to the best partners for their cloud adoption journey. To assist retailers with this search, the APN launched the AWS Retail Competency. This designation helps retailers find top APN Partners with highly specialized solutions and consulting practices that offer retail technology and services that are powered and vetted by AWS.

First responders, public safety agencies, disaster response organizations, hospitals, schools, and cities are facing a growing number of challenges in resiliency planning. With the new AWS Public Safety & Disaster Response Competency, AWS customers can identify top APN Consulting Partners that can identify, build, and implement technology offerings that improve organizational capacity to prepare, respond, and recover from emergencies and disasters.

AWS Immersion Day workshops are day-long, in-person workshop that AWS Solutions Architects created to help customers learn how to best leverage the AWS platform to unlock business potential and meet key objectives. With APN Immersion Days, we are providing APN Partners with a repeatable model, reusable content, and automated tools that will help APN Partners deliver successful technical workshops for their customers.