Tag: Flash Crowd Management

For online retailers, the annual holiday season, special sales and new product launches are all exciting events that typically drive a rapid increase in site traffic. With Amazon CloudFront and Lambda@Edge, you can now build a Flash Crowd Management workflow that lets you control what proportion of incoming shopper traffic is allowed to access your backend application, while directing the remaining shoppers to a temporary waiting room- an alternate site where you can provide them a branded experience while they await their turn to access the application.