AWS Messaging & Targeting Blog

Introduction Sending your first email on any service can be complicated. In this blog we will walk you through how to send your first email on Amazon Simple Email Service (SES) through the SES Console and to direct you to examples of how you can send email through the AWS SDK. Our public documentation includes […]

Introduction Customers frequently ask what is the best way to send messages to multiple recipients using Amazon Simple Email Service (SES) with the best deliverability and without exceeding the maximum recipient’s per message limit. In this blog, we will show you how to determine the best approach for sending a message to multiple recipients based […]

NOTE: This blog was originally published in June 2023 and has been updated on June 6, 2024 to include a link to the announcement of the recently launched feature called Mail Manager, as well as a link to the Amazon SES blog post published on May 22, 2024: “Mail Manager – Amazon SES introduces new email routing […]

Why is it important to monitor bounces and complaints when using Amazon Simple Email Service? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that is cost-effective and flexible. Amazon SES allows businesses and individuals to send bulk emails to their customers and subscribers. However, as with any email service, there […]

Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]

Introduction In the digital age, email remains a powerful tool for businesses to communicate with their customers. Whether it’s for marketing campaigns, customer service updates, or important announcements, a well-maintained email database is crucial for ensuring that your messages reach their intended recipients. However, managing an email database is not just about storing email addresses. […]

This blog introduces the use of Accelerated Mobile Pages (AMP) with Amazon Simple Email Service (SES). It provides you a guide on how to configure AMP, a ready AMP email template and a working code example that uses Amazon SES API to send the AMP email. AMP emails support components that recipients can interact without […]

In this blog post, you will learn how to design multi-tenancy with Amazon SES, as well as the fundamental best practices for implementing a multi-tenant architecture that can effectively handle bulk the email sending needs of your downstream customers. Amazon Simple Email Service (SES) is utilized by customers across various industries to send emails to […]

Background: Email deliverability is a critical aspect of email as it directly impacts the success of campaigns by ensuring that messages reach the intended recipients’ inboxes. It encompasses factors like avoiding spam filters, maximizing open rates, and minimizing bounces. Companies often encounter deliverability problems due to various reasons, such as poor sender reputation, inadequate list […]

SES’ New Dedicated IP (managed) Capabilities In the world of email, sending emails over dedicated IPs can provide a number of benefits, including greater control over reputation and the ability to manage email deliverability. However, the heavy lifting involved in setting up and managing a dedicated IP can be intimidating, especially for those who are […]