AWS Messaging & Targeting Blog

Your guide to AWS Communication Developer Services (CDS) at re:Invent 2022 AWS Communication Developer Services  has an exciting lineup at re:Invent this year, with 12 sessions spanning communication solutions through Amazon Pinpoint, Amazon Simple Email Service, and Amazon Chime SDK. With breakouts, workshops, and an in-person customer reception, there will be something for everyone. Here […]

Introduction Many users of Amazon Simple Email Service (Amazon SES) send large email campaigns that target tens of thousands of recipients. Regulating the flow of Amazon SES requests can prevent throttling due to exceeding the AWS service limit on the account. Amazon SES service quotas include a soft limit on the number of emails sent […]

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Organizations in many sectors and verticals have user bases to whom they send transactional SMS messages such as OTPs (one-time passwords), Notices, or transaction/purchase confirmations, among other things. Amazon Pinpoint enables customers to send transactional SMS messages to a global audience through a single API endpoint, and the messages are routed to recipients by the […]

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

Many Amazon Pinpoint customers use toll-free phone numbers to send messages to their customers in the United States. A toll-free number is a 10-digit number that begins with one of the following three-digit codes: 800, 888, 877, 866, 855, 844, or 833. You can use toll-free numbers to send both SMS and voice messages to […]

A few weeks ago, we published a blog post about the process of registering alphanumeric Sender IDs. Today, we’re announcing support for registering Sender IDs in Singapore. About Sender ID registration in Singapore Singapore’s Infocomm Media Development Authority (IMDA) has created a Sender ID registry to protect consumers from fraudulent and malicious SMS messages. This […]

With Amazon Pinpoint, you can use Sender IDs to send text messages to recipients in various countries around the world. A Sender ID is a short, alphanumeric identifier (such as “AMAZON”) that appears on a recipient’s device when they receive a message from you. A Sender ID is one type of origination identity—that is, an […]

Unexpected situations that require immediate attention can occur in any industry. Part of resolving these incidents is the notifications’ delivery. For example, utility companies that have installed gas sensors need to notify immediately the available engineer if a leak occurs. The goal of an incident management process is to restore a normal service operation as […]